• Delivering exceptional business outcomes and revenue growth. P&L management of a TOP 100 company in Slovakia, 300m+ EUR revenue, 700+ employees.• Unleashing the power of digital transformation. We are pioneering an organization-wide agile transformation propelling us into the future of business excellence.• Innovation is the heartbeat of success. I am dedicated to fostering a culture where creativity thrives, empowering teams to think outside the box and bring transformative ideas to life. • Customers are at the core of our business. I believe in deeply understanding their needs and preferences to deliver exceptional experiences. • Inspiring and empowering our talented workforce is key to achieving greatness. I lead by example, encouraging teams to embrace challenges and exceed targets. Together, we have achieved sustainable long-term success, fostering a sense of pride.

Promoted to the Board to run Marketing for O2 Slovakia with full P&L accountability for both Consumer and SOHO/SME segment (250m+ EUR revenue from a base of 2m customers and marketing budget responsibility). Leading a multi-skilled team who manage the Proposition/Product portfolio including Pricing, Commercial strategy, Brand strategy, Marketing communication, Customer value management, Customer experience and Business intelligence. Leading team of 40+ people.

• Ownership of the P&L in the consumer segment including business partnerships covering gross additions, market share, and revenue per customer including data adoption, churn management and smartphone penetration• Ownership of the data monetisation plans and content deals to drive adoption and usage, driving our digital strategy• Creation, development and deployment of the propositions (end-to-end including customer experience definition) for the complete customer lifecycle (acquisition, in life management, loyalty and retention)• Joint ownership of the customer satisfaction targets with the rest of marketing• Working with Brand to define our strategy for new and existing customers• Ownership of the planning process for marketing activities and making sure that the Marketing Plan is understood at all levels of the organisation• Managing market & competition analysis in order to understand customer behaviour, competitor strategies/propositions and appropriately adjust company´s marketing activities• Leadership and development of marketing managers to create a high-performing commercial marketing function

Marketing manager - Loyalty & Retention (March 2013 - September 2013)• manage the customer loyalty and retention programs through strategic proposition planning, product/project management, development and implementation• identify opportunities and implement initiatives to increase loyalty, maximize revenue and minimize churn among existing customer base• work with campaign management team and cross-functional teams to deliver retention campaigns and ensure that they are aligned across all channels• lead and develop Loyalty & Retention teamMarketing manager - Acquisition (April 2012 - February 2013)• create, develop and deploy the roadmap of strategic and tactical activities and propositions to deliver key targets • own the Gross Adds target by channel including smartphone penetration, new customer ARPU and data adoption• understand the customer behavior, define customer experience impact related to marketing product and ensure that communication is in accordance with overall strategy• lead and develop Acquisition team

• managing market research activities and developing strong consumer insights through market research studies and providing marketing department and top management with required information• act as a competence centre for primary and secondary market research• managing interaction with external market research agencies for conducting various quantitative and qualitative market research studies

Radosť. Your digital app-based operator. No footnotes, no paperwork, no blah-blah. That is Joy.www.radost.digital

Marketing academy in Slovakia and the Czech Republic, which offers a comprehensive and intensive study of marketing, communication and advertising.

Graduate Course: Consumer BehaviourThe aim of the course is to enable students to identify the major theories of consumer behaviour, and to develop understanding of critical issues in managing consumer behaviour. Course combines theoretical framework with a real-world application and is intended to equip students to apply psychological theories to business situations.

• gathering a wide array of data, plans, risks and issues and providing insights and reports on the key non-financial metrics• working with colleagues across the different European businesses to share best practice, share data and help define measures• working on the production of executive level reports to bring the key insights to life

• managing international and local research projects in Slovakia (customer satisfaction and loyalty studies, brand image studies, usage and attitude studies, pricing research, market segmentation)• managing interaction with external market research agencies and providing marketing department with required information• responsible for competitive intelligence monitoring – project set up and management