Igor Vinicius
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Igor Vinicius Email & Phone Number

Associate Account Strategist | LATAM LongTail at Criteo
Location: São Paulo, Brazil 8 work roles 4 schools
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✓ Verified Jul 2026 3 data sources Profile completeness 86%

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Current company
Role
Associate Account Strategist | LATAM LongTail
Location
São Paulo, Brazil
Company size

Who is Igor Vinicius? Overview

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Quick answer

Igor Vinicius is listed as Associate Account Strategist | LATAM LongTail at Criteo, a with 3848 employees, based in São Paulo, Brazil. AeroLeads shows a matched LinkedIn profile for Igor Vinicius.

Igor Vinicius previously worked as Media Planner - Pharmacy & Care | RappiAds at Rappi and Vice-Presidente de Vendas B2B - AIESEC na FGV at Aiesec No Brasil. Igor Vinicius holds Associate'S Degree, Marketing/Marketing Management, General, 8,0 from Universidade Paulista.

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Email format at Criteo

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Criteo

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Profile bio

About Igor Vinicius

I am a Marketing professional specializing in media planning and digital performance, with solid experience in paid media campaigns and results optimization. Currently, I work as a Media Planner at Rappi, leading ad strategies for the Pharmacy & Care vertical. In previous roles at companies like Uber and Grupo Ri Happy, I was responsible for developing and executing digital campaigns, data analysis, and partnership management, which led to significant performance improvements and revenue growth.With a degree in Marketing from UNIP and additional courses in Marketing and Project Management from EBAC, I hold key certifications such as Google Ads and Salesforce, enabling me to combine creativity with a strategic business outlook. My work is focused on innovation, consistently seeking new opportunities to streamline processes and deliver long-term value for the brands I collaborate with

Current workplace

Igor Vinicius's current company

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Criteo
Criteo
Associate Account Strategist | LATAM LongTail
Brazil
Website
Employees
3848
AeroLeads page
8 roles

Igor Vinicius work experience

A career timeline built from the work history available for this profile.

Associate Account Strategist | Latam Longtail

Brazil

Media Planner - Pharmacy & Care | Rappiads

Current

São Paulo, Brasil

• Gerencio campanhas digitais com foco em controle de orçamento e alocação eficiente de recursos, garantindo a execução das iniciativas conforme o planejamento e maximizando o impacto das campanhas.• Desenvolvo estratégias de performance personalizadas, baseadas em dados, para otimizar os resultados das contas sob minha responsabilidade.• Proporciono suporte pós-venda aos clientes, oferecendo consultoria estratégica e estreitando parcerias com as equipes de Key Account Managers (KAMs).• Crio relatórios detalhados de performance e apresentações de insights, fornecendo dados acionáveis para clientes e equipes internas, para aprimorar decisões de negócios.• Acompanho a execução das campanhas, assegurando a entrega pontual de resultados e a eficiência em todas as ações de monetização na plataforma.• Participo de reuniões de performance com clientes, fornecendo análises e recomendações para otimização contínua das campanhas.

Oct 2024 - Present

Vice-Presidente De Vendas B2B - Aiesec Na Fgv

Current

São Paulo, Brasil

Dec 2024 - Present

Media Performance Analyst

São Paulo, Brasil

- Performance optimization in campaigns and ads on Google Ads and Meta Business.- Content creation, media development and briefing preparation.- Communicating and managing partnerships on platforms such as Roi Hunter.- Development of reports and presentations to identify and map growth opportunities.

Aug 2024 - Sep 2024

Manager, Account Executive - B2B

São Paulo, Brasil

• Integrating new partners and maintaining ongoing communication, strengthening relationships and ensuring alignment with project objectives, resulting in successful long-term partnerships.• Managing the preparation and arrival of exchange students, coordinating multiple activities simultaneously and ensuring a positive experience for all involved.• Collecting feedback from partners to improve processes and deliver customized solutions, increasing partner satisfaction and operational efficiency.• Keeping the CRM up to date, ensuring data accuracy and facilitating strategic decision-making based on reliable information.

Mar 2024 - Sep 2024

Performance Media Intern

Gpa

São Paulo, Brasil

• Assisting in the creation and execution of digital marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram Ads, Tiktok Ads, among others;• Carrying out campaign performance analysis, using tools such as Google Analytics, AppsFlyer and Adobe Analytics to identify opportunities for improvement;• Assisting in the creation and implementation of digital marketing campaigns, including keyword research, ad creation, segmentation configuration and budget definition.• Tracking and analyzing performance metrics such as click-through rate, conversion rate and return on investment (ROAS).

Feb 2024 - Aug 2024

Account Executive - Cpgs Vertical

São Paulo, Brasil

• Overseeing billing and carrying out performance analyses for small and medium-sized accounts, optimizing sales results by more than 15%.• Creating and executing strategic campaigns, applying effective conversion methods that significantly increased impressions and conversions in the Cornershop application.• Collaborating with account managers to ensure the successful execution of projects, promoting client success and achieving shared goals.• Maintaining regular contact with clients via emails, weekly meetings, chat and WhatsApp, providing updates and customized solutions.• Developing and implementing JBPs and upselling and cross-selling strategies, increasing revenue and strengthening long-term partnerships.

Sep 2022 - Jan 2024

Business Analyst | Cpgs

São Paulo, Brasil

• Managing seasonal marketing campaigns, ensuring execution according to plan and maximizing the impact of promotional initiatives.• Analyzing operational processes and proposing improvements to optimize the efficiency of the sales team, resulting in more agile and effective operations.• Ensuring the integrity and accuracy of CRM data, supporting decision-making based on reliable and up-to-date data, improving the performance of campaigns and sales strategies.

Aug 2021 - Sep 2022
Team & coworkers

Colleagues at Criteo

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4 education records

Igor Vinicius education

Bachelor Of Applied Science - Basc, Computer Science, Not Complete

Language Course, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Level: B2

FAQ

Frequently asked questions about Igor Vinicius

Quick answers generated from the profile data available on this page.

What company does Igor Vinicius work for?

Igor Vinicius works for Criteo.

What is Igor Vinicius's role at Criteo?

Igor Vinicius is listed as Associate Account Strategist | LATAM LongTail at Criteo.

Where is Igor Vinicius based?

Igor Vinicius is based in São Paulo, Brazil while working with Criteo.

What companies has Igor Vinicius worked for?

Igor Vinicius has worked for Criteo, Rappi, Aiesec No Brasil, Grupo Ri Happy, and Gpa.

Who are Igor Vinicius's colleagues at Criteo?

Igor Vinicius's colleagues at Criteo include Christin Meisinger, Wonji Park, Elena Degteva, J T, and Pietro Spadaro.

How can I contact Igor Vinicius?

You can use AeroLeads to view verified contact signals for Igor Vinicius at Criteo, including work email, phone, and LinkedIn data when available.

What schools did Igor Vinicius attend?

Igor Vinicius holds Associate'S Degree, Marketing/Marketing Management, General, 8,0 from Universidade Paulista.

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