Ignacio Romero Email & Phone Number

Mexico

Mexico City Area, Mexico

Responsible for the STARTUP of a highly ambitious marketing & sales, manufacturing and agro project in México. “100% Organic” products and export level credentials (USDA Organic & Euro Certifications). Responsible for the development and execution of all the business strategies towards reaching the stipulated Management Board objectives.GAINED CUSTOMERS: Grupo Alsea, Walmart de México, La Europea, Restaurante Pujol, Club de Golf Santa Fe y Bosques, Club de Industriales, Banquetes… Show more Responsible for the STARTUP of a highly ambitious marketing & sales, manufacturing and agro project in México. “100% Organic” products and export level credentials (USDA Organic & Euro Certifications). Responsible for the development and execution of all the business strategies towards reaching the stipulated Management Board objectives.GAINED CUSTOMERS: Grupo Alsea, Walmart de México, La Europea, Restaurante Pujol, Club de Golf Santa Fe y Bosques, Club de Industriales, Banquetes Mayita, Weleda (Germany), amongst others.MAIN RESPONSABILITIES:• Responsible for the entire operations of: Finance, Marketing & Sales, Manufacture & Quality, Logistics, Legal, Purchasing and HR of the business. Maximizing value and profitability to all the business unit.• Responsible for the planning, follow up and achievement of the yearly budget for all areas of the business.• Responsible for all the Commercial and 4P's strategy.• Management of Manufacture, Quality and Logistics, based on a series of KPIs to assure the right delivery in terms of regulations, product standards and customers.• Leadership of all meetings with the Management Board.• Responsible for the development, implementation and control of all policies and procedures of the business.• Legal representative and responsible for running all matters of administration, operations, labor and contracts.KEY ACHIEVEMENTS:• Efficaciously negotiated the introduction, commercialization and operations of our products, (through different channel formats/solutions) for the National Leaders in the Restaurant/Catering and Supermarkets industry: Grupo Alsea and Grupo Walmart de México amongst others, achieving more than 400 POS Nationally in only 2 years.• Annual Sales por MXN $4.1 Millions in 2014 and MXN $11 Millions in 2015.• Successful development of the digital platform (Web, Social Networks and Online Store). Show less

Mexico City Area, Mexico

Responsible for the STARTUP of a highly ambitious marketing & sales, manufacturing and farming project in México. “100% Organic” products and export level credentials (USDA Organic & Euro Certifications). Responsible for the development and execution of all the business strategies towards reaching the stipulated Management Board objectives.KEY ACHIEVEMENTS AT INICIAL STAGE OF THE STARTUP:• Successfully developed “from scratch” a new concept of Brand & Product for the Tea Category in… Show more Responsible for the STARTUP of a highly ambitious marketing & sales, manufacturing and farming project in México. “100% Organic” products and export level credentials (USDA Organic & Euro Certifications). Responsible for the development and execution of all the business strategies towards reaching the stipulated Management Board objectives.KEY ACHIEVEMENTS AT INICIAL STAGE OF THE STARTUP:• Successfully developed “from scratch” a new concept of Brand & Product for the Tea Category in Mexico.• Secured from Grupo Alsea and Grupo Walmart the NOM-251 certificate of compliance of “Good Manufacturing Practices of Food & Beverages” to reach National Distribution levels.• Secured the USDA 100% Organic & Euro certificate of compliance, to achieve export sales for MXN $1.5 Millions to “Weleda” (leading Euro Zone manufacturer of 100% Natural Products at Pharmaceutical level), gaining by this international quality and credibility credentials. Show less

Mexico City Area, Mexico

Accountable for the identification, planning and execution of all shopper and customer category strategies within the Modern Channel (including Walmart, Chedraui, Soriana, Comexa and all Regional accounts) across the 4p´s in order to bring sustainable growth for the largest and most important category of the company within the most relevant distribution channel. The previous, by leading and interacting across multiple business divisions such as Marketing, Sales, Demand Planning, Manufacture and… Show more Accountable for the identification, planning and execution of all shopper and customer category strategies within the Modern Channel (including Walmart, Chedraui, Soriana, Comexa and all Regional accounts) across the 4p´s in order to bring sustainable growth for the largest and most important category of the company within the most relevant distribution channel. The previous, by leading and interacting across multiple business divisions such as Marketing, Sales, Demand Planning, Manufacture and Supply Chain.Portfolio: All NIDO powder milk range of products; Carnation, La Lechera Condensada and Media Crema Culinary Cooking Milks, Coffee Matte, Morelia Tradicional and Nesquik Chocolate Milk Modifiers.Channel Annual Sales: USD 412 M / PFME Budget: USD 5 M / Channel Trade Budget Management: USD 37 M Show less

Sydney Area, Australia

Responsible for Asia Pacific reporting and analysis duties for one of the studio's start-up divisions. Gatekeeper of data and insights with exposure to all major accounts including JB-HiFi, BigW, Kmart, Target and EB among others. Also responsible for the management and performance of 1 retail account: TOYS R US, with +40 stores within Australia

Mexico City Area, Mexico

- Accountable for the 2 most important categories of business: Dairy/Milk and Coffee (80% of total sales) within the country's 2nd most important retailer in sales: Chedraui, having more than +140 stores around the country.- Led a cross-functional team with representatives from customer service, replenishment, IT, accounts receivable, logistics, and shipping to ensure a USD $65.2 million yearly sales key account with a higher than industry and business growth of +10% vs… Show more - Accountable for the 2 most important categories of business: Dairy/Milk and Coffee (80% of total sales) within the country's 2nd most important retailer in sales: Chedraui, having more than +140 stores around the country.- Led a cross-functional team with representatives from customer service, replenishment, IT, accounts receivable, logistics, and shipping to ensure a USD $65.2 million yearly sales key account with a higher than industry and business growth of +10% vs PY.Annual Sales: USD $ 65.2 MTrade Budget: USD $ 5.2 M Show less

Mexico City Area, Mexico

Responsable for the Confectionery Category for 3 strategic retailers: Comercial Mexicana, Gigante y Gobierno, with more than 1,000 convenience and supermarket stores around the country.Portfolio: All confectionery range of products, including Kit Kat, Crunch, Carlos V, Nesquik, Willy Wonkas, Abuelita and Seasonals.Annual Sales: USD $8.1 Million / Trade Budget: USD $1.1 MillionLead the commercial process by defining, quantifying and activating all the category strategies from a… Show more Responsable for the Confectionery Category for 3 strategic retailers: Comercial Mexicana, Gigante y Gobierno, with more than 1,000 convenience and supermarket stores around the country.Portfolio: All confectionery range of products, including Kit Kat, Crunch, Carlos V, Nesquik, Willy Wonkas, Abuelita and Seasonals.Annual Sales: USD $8.1 Million / Trade Budget: USD $1.1 MillionLead the commercial process by defining, quantifying and activating all the category strategies from a brand, channel and POS perspective across 3 Key National Accounts. Responsable for all brand activation initiatives by facilitating and generating shopper insights and POP concepts through the communication and development of internal and external stakeholders, achieving an above the industry average growth of 22% vs previous year. Show less

Guadalajara Y Monterrey

Trainee for 1 year in 3 strategic positions including Sales Representative, Regional Trade Marketing and Project Manager within 2 different regions of the country and 2 different Distribution Channels (Whole Sale and Mom&Pops).

Mba, Masters On Business Administration With A Major In Marketing

Activities and Societies: Member of the Latino Student Association board. International Student. • Member of the winning industry team.

Bachelor, Business Administration

Highschool