Digital Merchandiser Marketing
CurrentAs a Digital Merchandiser at Dell Indonesia, I played a pivotal role in enhancing partner engagement and optimizing the online sales journey for Dell Indonesia. Notable achievements include:• Strategize and manage digital marketing investment whilst assisting in partner enablement and ensuring seamless execution of Dell online campaigns • Boosted online store revenue by 25%: Strategically curated product assortments, aligning with customer preferences and seasonal trends, leading to an engaging shopping experience and a significant increase in sales.• Optimized search functionality: Enhanced product visibility and discoverability through refined search algorithms and relevant keywords, resulting in a 15% improvement in search accuracy and increased conversion rates.• Led successful promotional campaigns: Orchestrated targeted promotions during double date seasons, contributing to a 30% growth in sales, leveraging limited-time offers and exclusive bundles to engage customers.• Collaborating with partners to enhance store visuals, designing captivating banners, and ensuring compliance with established Dell guidelines.• Successfully activating Dell authorized partners, growing the active partner count from 2 to 9, thus expanding Dell's market presence and awareness.
