Igwe Henry O. Email & Phone Number

Nigeria

My main responsibility is to manage key advertising accounts of Opera's clients; from medium to large corporations and multinationals in Nigeria and across West Africa. I am responsible for driving clients success and ensuring their marketing and business objectives are effectively met using Opera's advertising solutions. Other specific duties include:- Working closely with clients and their agencies to understand their business and marketing problems and objectives.- Developing… Show more My main responsibility is to manage key advertising accounts of Opera's clients; from medium to large corporations and multinationals in Nigeria and across West Africa. I am responsible for driving clients success and ensuring their marketing and business objectives are effectively met using Opera's advertising solutions. Other specific duties include:- Working closely with clients and their agencies to understand their business and marketing problems and objectives.- Developing campaign-based and long term strategies for clients to succeed with Opera Ads.- Setting commercial goals and growing advertisers spend with Opera.- Collaborating with advertisers to design and implement tracking and attribution setups for web and app-based campaigns.- Monitoring campaigns, troubleshooting issues, resolving discrepancies and escalating to trafficking, optimisation and engineering teams using internal task management systems.- Optimising campaign performance and identifying trends for insights and documentation (case studies).- Understanding Opera's reporting systems and generating reports on demand.- Educating and training advertisers on Opera's advertising solutions, reporting systems, and metrics.- Providing sales support through timely delivery of requested data, documentation and contact sharing.- Participating in weekly meetings with the sales team, as well as other internal teams, to showcase results and optimisation recommendations for advertising campaigns.- Managing advertising contracts using internal systems.- Assisting in monthly billing and 3rd party financial reconciliation.- Proactively come up with ideas and solutions for product and process improvements based on experience and data.For advertising solutions, kindly send mail to oigwe@opera.com or otiu@opera.com Show less

Lagos, Nigeria

A proud founding member of the exceptionally skilled, result-oriented and award-winning marketing team of BetKing; the fastest growing and second biggest betting company in Nigeria having been launched in a little over a year ago.My primary responsibility is to grow BetKing's online presence, expand customer base and drive revenue via digital.Other specific duties include:- Planned and executed all Website, SEO/SEM, Email, SMS, Blog, Social Media and Display advertising… Show more A proud founding member of the exceptionally skilled, result-oriented and award-winning marketing team of BetKing; the fastest growing and second biggest betting company in Nigeria having been launched in a little over a year ago.My primary responsibility is to grow BetKing's online presence, expand customer base and drive revenue via digital.Other specific duties include:- Planned and executed all Website, SEO/SEM, Email, SMS, Blog, Social Media and Display advertising campaigns- Developed and optimised content for Website, SMS, Email, Internal Mail, Social Media, Press Releases and Blog- Created, set up automation and provided bespoke marketing communication to each customers segment for optimum value extraction- Measured, reported and provided insight into the performance of all digital marketing campaigns- Liaised with partners (agencies and vendors) to deliver the best results for business progress- Instrumented conversion points and optimised user acquisition funnels- Identified new trends in digital marketing, evaluated new technologies and ensured BetKing is at the forefront of industry developments, particularly developments in mobile marketing. Show less

Lagos, Nigeria

A career that started as a trainee Social Media Manager, I have excelled in media and advertising and have developed substantial expertise in the creation and implementation of media strategies. I have been trained across all media, but have specialised in Digital where I'm presently entrusted with ensuring the performance of Direct Placements, Programmatic Display, Search PPC, Social, Mobile, App and Affiliate campaigns for our local and international clients. My role as a Media… Show more A career that started as a trainee Social Media Manager, I have excelled in media and advertising and have developed substantial expertise in the creation and implementation of media strategies. I have been trained across all media, but have specialised in Digital where I'm presently entrusted with ensuring the performance of Direct Placements, Programmatic Display, Search PPC, Social, Mobile, App and Affiliate campaigns for our local and international clients. My role as a Media Planner/Buyer involves:- Identifying the best mix of media channels and vehicles to deliver advertising or marketing messages to clients' target audience. - Using research data to consider what is going to be most effective within the budget allocated to give the client's product or service maximum exposure.- Analyzing and researching the target audience's behaviour, demographic and psychographic information.- Advising the creative team and clients about the most effective media combination and present media proposals.- Obtaining the best advertising rates, adjusting media schedules in response to the latest audience figures.- Managing budgets, monitoring and optimising client campaigns.- Compiling and presenting weekly reports for management showing results (ROI).- Help in shaping the growth of the agency’s interactive media offerings/capabilities and educate the team. Show less

Lagos State

I managed the online reputation and brand promotion strategies of Integrated Corporate Services Limited. This involved searching, identifying and improving all brand related aspects and topics on social media, forums, blogs and other online platforms. I was also charged with the responsibility of managing the company's online accounts on all platforms while steadily implementing strategies to increase brand awareness, community engagement and lead generation.My well-developed dynamic… Show more I managed the online reputation and brand promotion strategies of Integrated Corporate Services Limited. This involved searching, identifying and improving all brand related aspects and topics on social media, forums, blogs and other online platforms. I was also charged with the responsibility of managing the company's online accounts on all platforms while steadily implementing strategies to increase brand awareness, community engagement and lead generation.My well-developed dynamic strategies resulted to a ~220% increase across most measurable indices and an observed positive review in the company's online sentiment within the first 8 months. My specific job responsibilities included but not limited to:- Served as the primary point of contact for clients, setting expectations, and handling crisis management situations.- Identified target audiences and analysed their characteristics, behaviour and media habits.- Recommended the most appropriate types of media to use, as well as the most effective time spans and locations.- Developed workable media budgets and plans for digital media campaigns.- Curated relevant contents to reach the company’s ideal customers.- Created, curated, and managed all published contents (texts, images, audio, video etc.).- Monitored, listened and responded to users in a “social” way while cultivating leads and sales.- Conducted online advocacy and open stream for cross-promotions.- Developed and expanded community and/or blogger outreach efforts.- Oversaw creative designs for Facebook/Twitter/LinkedIn Timeline Cover Photos, Profile pictures, thumbnails, adverts, landing pages, and blog.- Designed, created and managed promotions and social campaigns.- Compiled and presented monthly reports for management showing results (ROI). Show less

Lagos, Nigeria

I served as a link between clients and the agency. I was responsible for the coordination of advertising campaigns. It was my duty to understand my clients'​ needs and objectives and liaise closely with them throughout campaigns, often on a daily basis.My key roles involved:- Meeting and liaising with clients to discuss and identify their advertising requirements.- Working with agency colleagues to develop workable media plans that meet the client's brief and budget.- Liaising… Show more I served as a link between clients and the agency. I was responsible for the coordination of advertising campaigns. It was my duty to understand my clients'​ needs and objectives and liaise closely with them throughout campaigns, often on a daily basis.My key roles involved:- Meeting and liaising with clients to discuss and identify their advertising requirements.- Working with agency colleagues to develop workable media plans that meet the client's brief and budget.- Liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring effective flow of communication.- Negotiating with clients and agency staff about the details of campaigns.- Presenting creative works to clients for approval or modification.- Handling budgets, managing campaign costs and invoicing clients.- Monitoring the effectiveness of campaigns.- Writing campaign reports.- Arranging and attending meetings. Show less

Lagos, Nigeria

- Developed and published original business contents on the agency website and social media pages.- Interviewed successful entrepreneurs and profiled companies for publishing on agency website.- Managed the agency website subscriber base and social media pages to greater traffic and engagement.- Sent out Newsletter to subscribers using Mailchimp utility.- Scheduled posts using Hootsuite utility.