• Led an expanding project of a USA based "Fusion Apothecary" company into the MENA market; located in Dubai• Developed an entire business, market access, and execution plans• Strategic planning and change process • Defined Key Business Goals• Market Landscape Analysis• Met and recruited employees and hired distributors in UAE • Consultant for business operations; including commercial models• Sales and Marketing plans, including Digital Marketing strategy • I… Show more • Led an expanding project of a USA based "Fusion Apothecary" company into the MENA market; located in Dubai• Developed an entire business, market access, and execution plans• Strategic planning and change process • Defined Key Business Goals• Market Landscape Analysis• Met and recruited employees and hired distributors in UAE • Consultant for business operations; including commercial models• Sales and Marketing plans, including Digital Marketing strategy • I was relocated to the USA in 2020 to lead and implement Fusion apothecary's project to expand their east coast (New York) operation to Chicago • Lead Multicultural and International Teams• Improve the Impact of Go-To-Market Strategies• Sales Acceleration and Data Management Show less

Led the development and implementation of the marketing plans to drive the business strategy to deliver revenue growth and profitability.Led all aspects of the strategic commercial initiatives across multiple channels to promote quality and safety while increasing customer confidence. Partnered with global key opinion leaders to increase the adoption of productsAchieved #1 global market leadership position for two leading brands (Elidel and Reparil)Developed and implemented a… Show more Led the development and implementation of the marketing plans to drive the business strategy to deliver revenue growth and profitability.Led all aspects of the strategic commercial initiatives across multiple channels to promote quality and safety while increasing customer confidence. Partnered with global key opinion leaders to increase the adoption of productsAchieved #1 global market leadership position for two leading brands (Elidel and Reparil)Developed and implemented a customized CRM system for use across the regionBuilding a brand website for the region (Dymista)Utilized market analysis tools to define product positioning and marketing strategiesCollaborated with the sales organization to create differentiated selling strategies Ensured all marketing initiatives were legal and ethically compliant, without compromising the Mylan code of conduct and principlesManaged and led the marketing team and budget Show less

Led a highly effective, efficient, and talented marketing team comprised of 8 employees; ensured that appropriate structures, systems, competencies, and values were implemented and developed.Provided financial management of the marketing program including budget planning, resource allocation, preparation of quarterly reports, and tracking marketing investments to better measure ROILed the sales organization to overachieve 120 – 150% in multiple years.Established and implemented the… Show more Led a highly effective, efficient, and talented marketing team comprised of 8 employees; ensured that appropriate structures, systems, competencies, and values were implemented and developed.Provided financial management of the marketing program including budget planning, resource allocation, preparation of quarterly reports, and tracking marketing investments to better measure ROILed the sales organization to overachieve 120 – 150% in multiple years.Established and implemented the Marketing Standard Operating Procedures Accurately forecast annual, quarterly, and monthly revenue streams. Developed sales strategies and setting targets for sales representatives within the country and across the region; including the management of the “to market” and “in-market” sales forecasts in IranLed all aspects of the new product launch of MEDA's STAR products (Elidel, Dymista, and Reparil).Managed the network of ethical distributors across IranCreated and established a cross-functional reporting system to increase clarity, accountability, and efficiencyRecruited eight sales executives and trained them effectively on selling skills, product knowledge, physician engagement, leadership, and soft skills Expert Advisory Board member, speaker, and panelist at Pharma Commercial Excellence MENA Congress in Dubai – panel focused on Discovering Multi-Channel Customer Engagement Opportunities. Show less

• Amplified Julphar's brand in the market to increase product awareness and attract customers • Utilized market intelligence and analytics to develop key elements of the annual marketing plan (advertising, promotion, sales aids); determining product pricing; reviewed production and sales costs; anticipated volume; identified costing special and customized orders• Partnered with the external advertising agency to develop the product campaign (journal advertising, direct mail, and… Show more • Amplified Julphar's brand in the market to increase product awareness and attract customers • Utilized market intelligence and analytics to develop key elements of the annual marketing plan (advertising, promotion, sales aids); determining product pricing; reviewed production and sales costs; anticipated volume; identified costing special and customized orders• Partnered with the external advertising agency to develop the product campaign (journal advertising, direct mail, and conference materials) • Created the concept and design of marketing content, promotional materials, and training materials for assigned products• Managing the products through their life cycle• Provided product training to the medical representatives Show less

Designing and planning product launches and new products introduction in line with the corporate marketing guidelinesEnsuring all marketing material and communications are in line with the corporate marketing guidelinesCommunicate marketing guidelines and strategy with Distributors, End Users, management, internal departments and vendorsDevelop proper knowledge of the organization's system and proceduresFollow the corporate pricing strategy and communicating prices with the… Show more Designing and planning product launches and new products introduction in line with the corporate marketing guidelinesEnsuring all marketing material and communications are in line with the corporate marketing guidelinesCommunicate marketing guidelines and strategy with Distributors, End Users, management, internal departments and vendorsDevelop proper knowledge of the organization's system and proceduresFollow the corporate pricing strategy and communicating prices with the sales team as well as the distributorsPrepare, develop and manage the marketing budgetCustomizing and communicating tailor made promotions and campaignsBuilding proper relationship with the distributors to ensure proper intimacy levels with the divisionExecute the marketing plan in harmony with the corporate plansWorking close with key end users and helping the sales team building good relationship with different governmental and private organizations Show less

Successfully maintained and increased client base (Private and Governmental Hospitals) by designing and implementing strategic customer-retention projects.Providing selling skills, communication skills and territory management training to the sales team.

Sales calls on end users, key accounts and key distributorsPerform 5-6 fruitful end users calls every dayManaged sales figures in my territory and ensure achievement of sales targetsExplore and Reveal new opportunities and introduce new products to my customersDiversify product offerings to all accounts

Performing daily job tasks, by following the company procedures.Arranging for social activities with my colleagues. Insure that my team works within SOP's to get the ISO Certificate 9001:2000