• Ihab is a visionary executive that managed to combine the unique experience in medicalequipment, medical IT, mobile operators management & business incubators management increating new ways of doing business, adopting progressive management & technology conceptsthat helped to create leaps in the different responsibilities that he carried.• Ihab methodology is based on developing Emerging Strategies combining the deepunderstanding of the related industry, innovation and human-centric management systems thatwould lead to create outstanding value inside and outside the organization• Ihab’s long experience in multinationals, coupled with the regional executive position inMENAT region, gave him a big exposure to versatile marketing dynamics and challenges• Ihab believes that there are several transformational streams that should be adopted andmastered in order to compete and create clear value addition:Artificial Intelligence & Automated Decision MakingShared Economy Platforms & Networked Value ChainAdvanced Production Tools such as: Robotics & 3D PrintersInternet of Things & Connected DevicesCrowd Sourcing• Ihab believes transformational processes should include Change Management & OrganizationDevelopment plans that would address:Lean Organization Structure & Agile ProcessesLeadership Development• Ihab is currently studying transforming the health care industry to a Service Dominant LogicSystem (SDL), inducing value co-creation between all stake holders through an orchestratedecosystem. This theory will be deeply investigated in a CAHMS (child and adolescent mentalhealth solution) study, in Cardiff, Wales. Socio-materiality concepts as well as liminal innovation,may help to re-read the e-health as a service ecosystem built around patient centricity.Ihab is finalizing this year his PHd in Cardiff Met University, about the correlation of Digital Twin in Mental Health and the Service Dominant Logic theory.