I am a commercially astute and determined Marketing Specialist/Director working in the hospitality sector. Currently working as a Cluster Director of Marketing & Communication for voco Hotels and having worked at Mövenpick, Hilton Hotels & Resorts, FRHI Hotels & Resorts and Qaiymah Product Distribution Co. managing brands in a fast paced environment, I am known for delivering high commercial benefit and good ROI. Strong business analysis skills combined with a substantial understanding of CRM and client acquisition have enabled me to drive business growth, profit improvement and cost optimisation. I am known for my motivated and energetic style, my versatility and valuable understanding of what’s involved in a successful marketing strategy, whether that is online or offline. In my current role I am responsible for planning, organising, leading, and controlling all communication activities and also managing and directing creative, PR, and marketing agencies and their teams. I also apply integrated marketing techniques to achieve a significant increase in market share and customer loyalty. Using my sales skills coupled with my knowledge of branding ensures that all messages distributed from the hotel are in alignment with our intended image and are focused on supporting business growth for the company. Moreover, my specialist areas include guest data collection and analysis for lead generation and customer loyalty, in addition to handling editorial. I am also well versed in Digital campaigns.I hold a BSc in Marketing from the Lebanese American University. I am fluent in Arabic and English. Specialties: Communications | Brand Management | Content Marketing | Integrated Marketing | SEM Strategy | Lead Generation | Marketing Plan | Digital Marketing Plan | SEO & SEM | Development | Client Acquisition | Customer Relationship Management | Business Intelligence | Media Advisor | Business growth | Social Media | Hospitality | Hotel | Tourism | Industry | Reputation Management | Crisis Communication |