Director, Senior Merchandiser And Lead Marketer
Chislehurst, London
At Green Owl Toys, an emerging wholesaler specialising in luxury, educational wooden toys, I have led transformational growth. Created business strategy to attract potential customers and convert them into buyers through Driving Product Innovation and Market Expansion - Grew customer base by 30% YoY by identifying market opportunities for new products, expanding into categories like puzzles + role play and securing licensing agreements including renewing the highly coveted Wooden Gruffalo toys property. - Launched over 25 new bespoke SKUs receiving acclaim for learning design and sustainable materials. Conduct qualitative and quantitative market research to identify consumer needs and emerging trends in wooden toy space. Elevating Brand Strategy and Awareness - Devised integrated marketing strategies and trade show presence that increased website traffic by 40% and expanded retail partnerships to premium shops like Waterstones, The White Company and National Trust. - Managed a creative team to enhance branding, packaging and in-store displays that elevate product positioning. Director level oversight of sales operations, trade marketing and customer success. (ecommerce, CRM, SEO, website management, wholesale, communications, digital marketing (+ PPC), marketing, product development, budget planning, account management, branding, business development, contract negotiations, licensing, international logistics, warehouse management)