Hannah Do Email & Phone Number

Ho Chi Minh City, Vn

- Own product marketing strategy throughout the product life-cycle, from go-to-market strategy to expansion and growth, owning all the product marketing activities & materials such as pitch decks, demo videos, playbook (TikTok Creative Exchange; TikTok Creator Marketplace);- Growth Multiplier: Identify strategies to fuel incremental growth, focusing on strategic account planning with top clients and facilitating increased adoption of TikTok Creative products. Achieved up to 140% revenue KPI in VN market quarterly;- Project management & Leadership: Manage 7 partner agencies to deliver projects to completion of high standard, forecast risks & problem-solving strategy to ensure clients’ satisfaction, maintained almost 100% of top clients as retainers;- Conduct market research to identify customer needs, market trends, and competitive landscape to inform product positioning and messaging;- Own the regional data dashboard (APAC) using SQL & Tableau, from dashboard creation, data analysis, handle data FAQs from the team;- Work closely with clients & stakeholders to collect insight, feedback, then provided the engineer team with user stories & acceptance criteria to improve the product, can use Figma for wireframing;- Key clients: Lazada, Shopee, Unilever, Samsung, P&G, Coca-Cola, SPVB, L’Oreal, Maybelline, VNG, Funtap, VTC Game, with individual campaign budget up to $1M; Several campaigns gained breaking record of high performance (e.g. Lay’s with Hashtag challenge #ThanAiNayLay’s or Coke Metawin; Heineken Tet campaign; Lazada Birthday 2023 campaign);- Host advertiser on-boarding and training, client engagement workshops, join as a key speaker at TikTok Creative Events.

Ho Chi Minh City, Vietnam

- Manage a campaign from planning to execution, including pitching presentation, budget planning & control, vendor cost negotiation, timeline management, problems solving during execution & campaign report;- Strong understanding & experienced in the execution of an IMC Marketing campaign, from digital aspect to activation, PR, events;- Sourcing qualified suppliers & agencies with service capability from the market to work together to ensure the best service quality and a reasonable cost;- Create a harmonious relationship between client and agencies/vendors in big project;- Keep all files up to date and relevant, including; Market Data, Media Plans, Key strategic documents, purchases records, supplier quotations, customer quotations etc;- Develop and explore new marketing intelligence & tactics to support client’s needs;- Lead the project team of more than 20 key people with budget up to $700k;- Worked with renowned international brands such as Oreo, Cadbury, Toblerone, LU, Ritz, Trident,...

Ho Chi Minh City

- Research and gather data such as consumer insights, market trends, market reports to developeffective marketing communication strategies.- Attend meetings with client to get brief & give exact proposition and direction to internal team.- Create persuasive digital & social marketing proposals including market data, consumer insight, marketing tactics, communication channels, estimate KPIs & budget packages (both English & Vietnamese)- Do amazing pitching presentation to win client's heart.- Coordinate with internal team develop plans and win the projects.- Develop media plan for big campaigns including KOLs' pages (MisThy, ViruSs, Woossi, Oops Banana, Pew Pew,..), various top popular community groups and PR articles on top traffic websites.- Support Account Team on researching data & execution of the project.- Some of the projects in 2019 (more than $50K): Baemin x Woossi Campaign; Orion Vietnam YouTube Channel Management & Content Generation; Hanwha Life Esport Tournament; Sohagame Cuu Kiem launching campaign.- Retainer clients: Samsung, VNG, Garena, Orion, Nestle, TikTok, Google,...

Ho Chi Minh

- Create ATL & BTL marketing plans to secure KPIs.- Marketing audit & competitors research.- Manage & optimize branches' Facebook fan pages to get more followers and generate sales of services.- Website development & optimize SEO.- Google ads & Facebook ads.- Events planning such as exhibitions, trade shows, media conferences, talkshow, tournaments,...- CSR program planning & barter deals planning.- Advanced knowledge of product introduction management. - Promotion programs POSM content & design.- Customers feedback management.- Commercial & content video ideas & production.

Brisbane, Australia

- Carried out market research into clients' products & clients' competitors.- Prepared research analysis reports & presentations explaining the marketing campaigns objectives & tactics for the clients.- Created short-term and long-term marketing plans with the aim to achieve KPIs.- Managed clients' Facebook fan pages, YouTube and websites content.- Assisted clients' marketing events.

Brisbane, Australia

- Prepared marketing researches with detailed analyses.- Presented the researches to the manager & clients.- Worked in a team to provide marketing consultancy to clients.- Prepared strategy canvas, customers journey touch-points map and marketing proposals.

Hanoi - Vietnam

- Operated and maintained online selling website.- Managed customer relationship programs.- Google SEO & Google Ad Words.- Social network advertising.- Replied inquiries emails and carried out sales transaction.- Up selling products, performed orders.- Managed inventories and deliveries.

Hanoi - Vietnam

- Carried out customer satisfaction surveys and analysis.- Contributed to customer care programs and projects.- Compiled reports, presentations and participated weekly meeting with managers.

Vietnam

Carried on-field market research for the client.Prepared market reports with detailed analyses.Cooperated with other team members to optimize the project results.

Master Degree, Marketing, 6.5 / 7

Activities and Societies: Golden Key Society, International Student Volunteer Initiative, Real World Placement Program, Career Mentoring.

Bachelor'S Degree, International Business

Activities and Societies: Tomorrow Entrepreneur Club

Education record