Prachi Mishra Email & Phone Number

Enabling startups to effectively position and market their AI products for maximum impact and growth

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Washington, Dc, Us

- First marketing hire in the India team. Owned messaging, positioning, and brand voice- Led sales enablement process and sales enablement content creation- Led marketing automation for B2B sales resulting in a 50% increase in inbound queries

Mountain View, California, Us

• First marketing team hire• Planned and executed the first-ever radio and digital brand campaign based on marketing research leading to over a 30% increase in direct website traffic.• Led multiple prints and OOH brand campaigns across TIER I cities, leading to over 56% increase in direct traffic• Converting website visits from organic search to ~ 400% by owning messaging and positioning and Go-to-Market strategies across channels including social media, emails, and paid media• Owned sales enablement content creation - datasheets, infographics, and battlecards• Spearheaded strategic PR efforts for Udacity India leading to a 300% increase in media mentions per year and generating over ~$700K PR value

New York, Ny, Us

• Owned end-to-end social media management for Maruti Suzuki Automobile, Max Life Insurance, Philips Living, and Tirun Cruises totaling about 10M followers• Planned and executed award-winning ‘EvenYourOdds’ social media campaign for Maruti Suzuki Ertiga with over 13,00,000 Impressions and trending on Twitter for three days• Led multiple influencer activities for Maruti Suzuki to increase engagement and reach by 150%• Optimized ORM processes to reduce turnover time on customer complaints

Gurugram, Haryana, In

Monitor, listen, and respond to fans/users/visitors in a social/proactive way while cultivating engagement, leads, and referralsIdeating and executing campaigns, and contests for the brand/s in collaboration with the design, apps, and content teamExploring collaboration possibilities on social media with related groups/platforms or businesses for the brand/sGoal setting, projection reviews, and future plans to be developed for the assigned brand/s across present and possibly engaging platforms

Bangalore, Karnataka, In

• Implementing the social media strategy and curating social media content• Work with the Product development team to ensure social media tools (for ex. FB connect, Sharing buttons) are kept up to date• Engaging in dialogues and answering questions where appropriate• Manage a Blogger outreach program and build an active brand ambassador network to spread the word about the organization• Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on the effectiveness of campaigns in an effort to maximize results• FlickR content management on behalf of the organization

• Curating social media content• Promotion of events online & offline

Wrote articles on the theme “Renewable Resources and its application as a part of their project

Master Of Business Administration - Mba

B.A.(Hons.), Economics

Product Management Certificate, Product Management