- Led the data analytics department, overseeing analytics initiatives, including data mining projects, exploratory research, hypothesis testing, KPI definition, and result interpretation- Had a key role in scope and requirements definition of new features, creation of user flows, proof of concepts creation, and client personas establishment- Initiated data projects such as clustering counterfeit listings based on language similarities; introducing a keyword extraction process with the… Show more - Led the data analytics department, overseeing analytics initiatives, including data mining projects, exploratory research, hypothesis testing, KPI definition, and result interpretation- Had a key role in scope and requirements definition of new features, creation of user flows, proof of concepts creation, and client personas establishment- Initiated data projects such as clustering counterfeit listings based on language similarities; introducing a keyword extraction process with the purpose of more efficient data retrieval- Led data migration projects from Zoho Analytics to Power BI as well as from Google Analytics to Piwik, establishing data pipelines, building semantic models and creating dashboards Show less

- Represented major clients, delivering data analysis and optimizing brand monitoring software- Developed a data analytics dashboard, improving KPI monitoring for the Customer Success team- Created a Customer Satisfaction Score system, reducing churn by over 15%

- Analyzed and mapped contract clauses to CRM automation rules for digital contract enrichment