- Led the Product strategy for Digital Business & Study Abroad programs, involving understanding customer requirements, identifying market gaps, and developing a comprehensive product plan. This encompassed forging partnerships with universities and industries, designing curriculum, determining program delivery formats, and devising go-to-market strategies.- Developed Revenue, Gross margin, and Contribution margin estimates, and consistently monitored these metrics.- Collaborated closely with Cross-functional teams, including Partnerships, Sales, Content development, Finance, and Operations, exerting influence to drive alignment and achieve shared objectives.- Created and presented program proposals to Universities & Industry partners, effectively managing relationships with key stakeholders- Successfully achieved a 100% increase in monthly revenue within a year (from 4 Cr in July 2021 to 8 Cr in July 2022) by introducing new high-potential programs and strategically repositioning existing ones.- Launched 4 Study Abroad programs with German University within a period of six months

- Led the Home Salon Business for Bangalore, Hyderabad and Chennai Locations - overseeing various aspects such as Growth Strategy, P&L management, Beautician recruitment, Marketing initiatives, day-to-day operations, Customer care, and the management of the Mobile app and website.- Managed a Team of 11 backend professionals - 3 Regional Managers, 6 call center Executives, 1 HR, 1 Tech support executive & 100+ Front end Beauticians.- Developed and executed Strategic growth and Marketing plans, which involved analyzing customer behavior within the salon and home salon business, conducting competitor research, and implementing targeted Hyperlocal marketing campaigns both offline and digitally.- Coordinating with Tech team for strategizing and developing App and Website features- Achieved a remarkable increase in Total Net Sales, growing from 2 lakh in Oct’16 to 40 lakh in Aug’19.- Successfully expanded the number of beauticians from 5 in Oct’16 to 100+ in Sep’19, maintaining a consistent average productivity per beautician throughout the period.- Led the overall business towards profitability, driving an 89% increase in EBITDA over a span of 2 years.- Introduced www.ylgathome.com website, YLG@Home Wallet cash system. Designed Appointment Auto allocation system, Call center portal, Appointment dashboard, User friendly App and Website UI

- Headed the Mobiles & Tablets Category- P&L Management, Sourcing Deals, Account Management, Coordinating with Cross-functional teams including Creative, Operations, Marketing & Call center for smooth operations- Devised and executed a comprehensive end-to-end Business plan for the www.tvshop.in website. Finalized the website development agency, website UI design and functionalities, warehouse operations, implemented OMS, seller panel, integrated analytics tools, CRM systems, payment gateways- Led the Brand Partnership Initiative and onboarded Top brands across all categories. Formulated Sales and promotion strategy for the brands and launched exclusive products- Increased the Monthly Gross Merchandise Value of Mobiles & Tablets category from 5 Million INR to 50 Million INR within a span of 4 months- Recognized and honored with the Outstanding Achievement Award outshining other managers and showcasing exceptional performance and contributions.- Introduced ‘First Time in Teleshopping’ brands like P&G, Mattel Toys, Huawei, Eveready and other top brands like Gionee, BATA, Spunk, Electrolux, Videocon, Onida which brought unique and diverse offerings to the teleshopping platform.

- Led a Team of 25 individuals- 10 Category Managers, 7 Category Executives, 8 Content Managers- Formulated Business and Strategic Plans for products sales across all 18 categories- Defined Revenue & Margin Targets for each category and managed full category P&L- Implemented streamlined Processes for CRM, Call center operations, Marketing initiatives, Sourcing, Logistics management ensuring smooth and efficient operations.- Designed Weekly promotion plans across mediums like Google Ad words, Mailer, Homepage Banners, Social Media, External Publications- Conducted regular Performance Reviews for all the categories- Upload process, Complaints, Marketing plans, Sales plans, Sourcing plans, Traffic, Conversion ratio