Head of Nexsys Mexico office and its transformation in a Cloud and Security value added distributor in Mexican market. In charge of 65 people.

Head of Avnet TS Mexico office. In charge of 97 people.Achievements: • I increased Cloud sales in a 120% through a new branding model with Oracle, IBM and AWS. All this supported by a stronger relationship with a new business partners ecosystem in Avnet.• I increased Security solution sales through a new branding model with Cisco, IBM, Oracle and Micro Focus. • I recovered growing by 5% in selling of servers and storage with deployment of Cloud, Analytics & IoT, Security and Data Center.• I improved service level perception in our business partners ecosystem in a 15%, with a new coverage model and KPI to be managed by our sales team.

Accountable to deploy a new coverage and service model for a new segment of customers, Service Providers, System Integrators, ISV’s and OEM’s in Latin America and Caribe region. This new sales team should have to increase sales by a 10% in the region. In charge of 5 resources in the region.Achievements: • I achieved a sales increasing of 35 million dollars in the region through a focused sales team recruiting and working with this segment of companies. • I increased the number of companies in the System Integrators and Service providers ecosystem in Avnet TS LAC, from five to thirty companies with a specific value and service proposition for this segment. Some of the recruited companies included Tata CS, Wipro, IBM Services, Deloitte, Accenture, Ricoh Services, Cap Gemini, etc.

In charge of IBM Solutions BU that manages IBM SW, HW and Services portfolio and that managed 45% of Avnet TS Mexico annual revenue. In charge of 30 people.Achievements: • I increased sales in IBM Solutions BU in 40% with a successful integration of Tallard de Mexico in Avnet TS Mexico structure. • I increased in 20% sales of IBM Solutions unit through new strategies around solutions a new branding model and portfolio development.• I got a share of 90% of IBM HW and 75% of IBM SW sales through channels in Mexico.• In the time that I manage IBM Solutions BU, Avnet TS Mexico won in five consecutive years the IBM award as best Valued Added Distributor in Mexico.

In charge of Consulting Services quota for processing, storage and networking platforms for financial sector. No people in charge.Achievements: • I increased in 10% sales in consulting services in financial sector with an integral vision of projects and its impact in our customers businesses.

Accountable of sales relationship with Citi Banamex. In charge of 3 people.Achievements: • I negotiated the renewal of our installed base in Citi – Banamex with a consulting perspective for the migration of his treasury platform. With this project, I secured our presence in Citi – Banamex in a stage of contingency due to global financial market crisis.

Accountable of sales relationship with BBVA - Bancomer. In charge of 5 people.Achievements: • I increased sales of HW, SW and Services from 9 MM USD to 15 MM USD with a development and consulting approach to Security and Design & Developments banks units.• I negotiated infrastructure and services contracts with local and regional (Latin America) scope with the respective purchases areas of the bank.• I consolidated Sun Microsystems presence within IT platform in the bank and create in the process the largest account in financial sector. All this was achieved with a combination of relationship with different executives or BBVA along with a clear understanding of necessities and goals of IT bank unit.

Accountable of IT Services Portfolio in BBVA - Bancomer. In charge of 2 people.Achievements:• I increased sales of IT Services portfolio from 1.5 MM USD to 5 MM USD due to a deep understanding of It bank unit goals, and solution integration to cover tis goals.• I increase SW sales portfolio from 300 K USD to 2 MM USD with projects around offices support and services. • I reduced risk exposure in IT projects in the bank through contracts with better defined scope and deliverables. All these efforts brought an margin improvement from 25% to 30%.

In charge of Sun Microsystems software portfolio for Telco, Retail and Government industries. No people in charge.Achievements:• I helped to increase sales of software portfolio from 500 K USD to 2 MM USD with new accounts like Telcel, Avantel, IMSS, Secretaría de Gobernación, Pronósticos Deportivos, Es Más, etc.

In charge of develop presales activities with software unit. No people in charge.Achievements:• I collaborated for an increase in 15% for annual sales for software BU.

In charge of Web platform development for ‘Inventarios en Linea’ project and its integration to SAP.Achievements:• I successfully develop the first web platform if Coca Cola FEMSA, with a multi-layer distributed architecture. This platform allowed share data in real time between logistic, production and distribution areas, providing the opportunity to know in real time the amount of sku’s in every unit of Coca Cola FEMSA.• I collaborated with integration of this project to the new ERP platform.• I got an award for the best new IT project in Coca Cola FEMSA in 1998.• I was chosen for the young talent development program in Coca Cola FEMSA for 1998 and 1999.