I am currently the Head of Digital Transformation of redONE Mobile. Primarily responsible for our consumer facing digital roadmap alongside driving the key business units within the department as well as key user facing tech transformation efforts across the organization. Digital Consumer Growth Unit - My | Sg - Lead the proposal, evaluation, selection & implementation of the Customer Value Management Platform (CVM)- Drive growth of digital acquisitions across digital touch points- Manage engagement across app, web, email, sms, whatsapp direct to customer - Drive key digital customer retention and churn reduction efforts Data & Business Intelligence Unit - My | Sg | Th- Providing valuable and insightful data to the c-suite on a daily basis- Automating key reporting for business units across the organization- Driving data transformation efforts to consolidate data silos across systems - Running ML models to identify and predict users with high propensity to churn Digital Consumer Experience Unit - My | Sg | Th- Owner and driver of our consumer apps (Postpaid, Prepaid , Sg , Th)- Drive the enhancement of our app ecosystem as per digital roadmap- Oversee and work closely with the Consumer App Development teamDigital Partner Experience Unit - My | Sg | Th- Driver of the user experience on our sales/partner app- Ensuring partners digital experience is optimized for the best sales experience- Working closely with sales & partner teams to ensure roadmap and enhancements are addressing key market needs. - Oversee and work closely with the Partner App Development teamMobile Ui/Ux design Unit- Driving the mobile first design thinking across all mobile & app touchpoints- Ui/Ux design language with a balance of ease of use and business needsEKYC & Digital Onboarding- Owner of EKYC solution across the My | Sg | Th as well as for ancillary non-telco services. - Owner of Digital Onboarding (DOB) across app & web for consumer as well as partner apps

Head Of Digital Consumer at redONE Network, Malaysia's (and South East Asia's) largest Postpaid MVNO. Primary digital driver at redONE Malaysia, as well as supporting digital teams in our regional offices in Singapore & Thailand.Tasked by the CEO's office to create a Digital Transformation roadmap for the organization - Setup and lead the Digital Transformation business unit within the organization- Consolidate all consumer facing digital stakeholders under one department- Drive the group growth across all digital consumer touch points- Explore, evaluate & adapt new digital solutions for the groupOverseeing, multiple verticals:- App development- Business Intelligence - Consumer Experience- Partner Experience- Consumer Growth

Helping organizations by identifying the shortfalls on their digital presence and fundamental gaps in the tech stack. Working closely with stakeholders to craft their digital roadmaps and helping them with planning and execution where necessary.

Founder & CEO of 3ciety, a B2B digital merchandising platform focused on helping brands and businesses monetize their content on an on-demand custom merchandising business model. Some of our more well known campaigns were Astro's blockbuster 'Ola Bola the movie' & 'Polis Evo', Media Prima's 'Agent Ali', BFM's range of self branded customisable brand merchandise and many more.

Lead Threes & Tees team to conceptualize, develop & execute the Managed Merchandising Marketplace. Has a hands on approach on business development, operations, supply chain management as well as customer facing aspects of the business. In The News: Radio - BFM | Article - Digital News Asia | Article - Malay Mail Online | Article - FHM Malaysia

Co-founder and CEO, driving the vision of launching B2C direct to consumer custom merchandising platform. Collaborated with online communities to help them monetize their base. In The News:Radio Interview - BFM | Article - Amanz | Article - The Score Magazine

Heads the Administrative, Technology & Marketing aspects of the business. Created and developed the companies online portal and was responsible for deployments of web based marketing activities and services.In The News:Article - Malaysian SME | Aritcle - Malaysian Wireless

Project Management, Business Development, Strategic Planning. Crucial part of team in-charge of marketing a prototype low-cost mobile instant messaging device (ogo) in Malaysia & India.

Business Development, Strategic Planning. Planned and spearheaded companies foray into residential high rise security services.