Head Of Digital Transformation
CurrentI am currently the Head of Digital Transformation of redONE Mobile. Primarily responsible for our consumer facing digital roadmap alongside driving the key business units within the department as well as key user facing tech transformation efforts across the organization. Digital Consumer Growth Unit - My | Sg - Lead the proposal, evaluation, selection & implementation of the Customer Value Management Platform (CVM)- Drive growth of digital acquisitions across digital touch points- Manage engagement across app, web, email, sms, whatsapp direct to customer - Drive key digital customer retention and churn reduction efforts Data & Business Intelligence Unit - My | Sg | Th- Providing valuable and insightful data to the c-suite on a daily basis- Automating key reporting for business units across the organization- Driving data transformation efforts to consolidate data silos across systems - Running ML models to identify and predict users with high propensity to churn Digital Consumer Experience Unit - My | Sg | Th- Owner and driver of our consumer apps (Postpaid, Prepaid , Sg , Th)- Drive the enhancement of our app ecosystem as per digital roadmap- Oversee and work closely with the Consumer App Development teamDigital Partner Experience Unit - My | Sg | Th- Driver of the user experience on our sales/partner app- Ensuring partners digital experience is optimized for the best sales experience- Working closely with sales & partner teams to ensure roadmap and enhancements are addressing key market needs. - Oversee and work closely with the Partner App Development teamMobile Ui/Ux design Unit- Driving the mobile first design thinking across all mobile & app touchpoints- Ui/Ux design language with a balance of ease of use and business needsEKYC & Digital Onboarding- Owner of EKYC solution across the My | Sg | Th as well as for ancillary non-telco services. - Owner of Digital Onboarding (DOB) across app & web for consumer as well as partner apps