Imran Jooma Email & Phone Number

• I joined the Company as its first professional CEO in October 2017 and led an amicable transition from two co-founders:
• Responsible for driving a cultural transformation that was centered around newly defined company values, prioritizing Customers, Employees and Vendor Relationships.
• Developed strategy and value proposition that was centered around the needs of the car enthusiasts including the new brand positioning of Build by Enthusiasts, For Enthusiasts.
• Built a world class management team, demonstrating the ability of EAH to grow far beyond its early Audi & Volkswagen roots. We created an e-commerce market leader with clear differentiation and exceptional customer.
• Re-positioned the company from being a European make focus (Audi & Volkswagen roots) to a leader in Domestic (LS and Gen 5 LT1 & LT4), Asian (Nissan) and German makes. Parent company is now Enthusiast Auto Holdings.
• Developed a Center of Excellence (COE) at headquarters that allows for centralized services such as Digital Marketing, Sourcing & Purchasing, Analytics, Fulfillment & Operations, Pricing and more.

Reading, PA, US

Waco, Texas, US

Indianapolis, IN, US

Elevated to new position within twelve months of hire and responsible for the creation of customer and enterprise strategy for short and long term sustainable growth. *Created enterprise strategy function responsible for designing and executing a new operating and business model to support sustainable growth for Finish Line, Inc.*Lead and oversee all.

Chicago, IL, US

Responsible for all aspects of Sears Holdings Online, Marketing, Social, Mobile and Omni-Channel Operations including Strategy, Product Development, Software Development and P&L functions. Unique ability to blend business and technical expertise to deliver leading edge solutions in highly competitive business environments. Proven transformational leader.

US

Responsible for leading and managing the Circuit City Direct’s Merchandising (50 associates) and Marketing departments (25 associates). Delivered an industry leading omni-channel shopping experience and 24/24 Buy Online Pick-Up in store marketing campaign. Increased sales revenue from $250 Million in 2004 to $1.2 Billion in 2006 in the Direct Division.

US

• Directed full range of operating activities including product merchandising, pricing, inventory management and vendor relations for the entire Direct Channel (eCommerce, Catalog & Commercial Sales). Exercised full P&L.
• Omni-channel Experience: Responsible for launching multi-award winning domestic and international web-sites on a 1-to-1 personalization platform. Established presentation standards,merchandise hierarchy and managed all.
• Pricing Strategy: Increased Gross Margin on sales 6% by implementing new merchandising and pricing strategies across the entire non-retail channel.
• Inventory Management: Responsible for inventory targets across 17 Delivery Centers. Accountable for achieving GMROI, in-stock goals, product forecasting, inventory turn-over, WOS and mark-downs for the entire Direct.
• Vendor Relationship/Negotiations: Negotiated with vendors and wholesellers for merchandise cost, payment terms and marketing development funds. Responsible for creating vendor scorecards to measure vendor compliance.
• Marketing & Promotion: Defined overall marketing and advertising strategy. Implemented multi-channel marketing plan and integration strategy that increased sales across catalog, internet and retail stores. Supervised.

Mba, Marketing

Ba, Biology