I joined the Company as its first professional CEO in October 2017 and led an amicable transition from two co-founders: • Responsible for driving a cultural transformation that was centered around newly defined company values, prioritizing Customers, Employees and Vendor Relationships. • Developed strategy and value proposition that was centered around the needs of the car enthusiasts including the new brand positioning of Build by Enthusiasts, For Enthusiasts.• Built a world class management team, demonstrating the ability of EAH to grow far beyond its early Audi & Volkswagen roots. We created an e-commerce market leader with clear differentiation and exceptional customer satisfaction measures.• Re-positioned the company from being a European make focus (Audi & Volkswagen roots) to a leader in Domestic (LS and Gen 5 LT1 & LT4), Asian (Nissan) and German makes. Parent company is now Enthusiast Auto Holdings (EAH) with multiple brands (new banners) focused on servings the needs of enthusiasts in different makes and market.• Developed a Center of Excellence (COE) at headquarters that allows for centralized services such as Digital Marketing, Sourcing & Purchasing, Analytics, Fulfillment & Operations, Pricing and more. • Created a framework for successful acquisitions. Completed six successful acquisitions in five years. All new add-on acquisitions have grown double digits in revenue and EBITDA since acquisitions. • Led a successful Private Equity exit and transition from Bertram Capital to Cortec Group, after growing revenue nearly 4x and expanding EBITDA almost 5x through strong double digits organic growth and four add-on acquisitions.• Still having fun and enjoying every minute of it!

Elevated to new position within twelve months of hire and responsible for the creation of customer and enterprise strategy for short and long term sustainable growth. *Created enterprise strategy function responsible for designing and executing a new operating and business model to support sustainable growth for Finish Line, Inc.*Lead and oversee all marketing functions including brand marketing, digital marketing, CRM, loyalty and customer experience (store, digital and call centers).*Responsible for developing new store prototypes through a test, learn and iterate approach. *Launched finishline.com on a new technology platform and launched a re-designed mobile app. *Lead the enterprise strategy and innovation function. *Oversee all aspects of digital and omnichannel functions including enterprise analytics team.*Full P&L responsibility for enterprise marketing, digital (finishline.com and finishline business on macys.com) and customer care. *Member of the Executive Leadership Team (ELT), reporting directly to the CEO.Other Finish Line Positions:Executive Vice President, Chief Omnichannel Officer (1 year, 1 month)Responsible for all of Finish Line brand’s customer-facing touchpoints (online, mobile, social, stores and customer care centers) providing vision, leadership and strategy for developing and implementing the company’s omnichannel initiatives. Also, responsible for brand, digital and traditional marketing for Finish Line and Finish Line business on Macys.com.

Responsible for all aspects of Sears Holdings Online, Marketing, Social, Mobile and Omni-Channel Operations including Strategy, Product Development, Software Development and P&L functions. Unique ability to blend business and technical expertise to deliver leading edge solutions in highly competitive business environments. Proven transformational leader and eCommerce pioneer with experience in successful design, implementation, operation and support of large-scale product and technology projects while delivering business results. *Responsible for brand marketing, advertising, digital, social and media strategy across two iconic brands, Sears and Kmart. Oversee the full spectrum of communication (personalized email, PR, social, newspaper, radio, TV, Digital ads) across multiple touch points (stores, web, mobile, call centers, social networks etc) and ensure communication consistency across all business, products and channels. Develop CRM and Loyalty program for the enterprise. *Responsible for transforming Sears and Kmart from a transaction and product focused company to member and customer focused company. *Spearhead transformation towards digital and personalized marketing, integrating owned, paid and earned media.*Provide leadership for a next generation mobile, web and tablet integrated shopping experience. Sears and Kmart have been repeatedly recognized for leading and innovating in Mobile, Social and Internet Strategy and Customer Experience. Responsible for all omni-channels function. *Responsible for management of all financial service products including Sears credit card, layaway, gift card, leasing, check cashing, bill pay and prepaid debit.*Developed a center of excellence (COE) for Analytics for the enterprise and responsible for data scientists and predictive modeling. *Responsible for enterprise wide software development for Sears and Kmart format. *Member of the ELT, reporting directly to CEO of Sears Holdings Corporation.

Responsible for leading and managing the Circuit City Direct’s Merchandising (50 associates) and Marketing departments (25 associates). Delivered an industry leading omni-channel shopping experience and 24/24 Buy Online Pick-Up in store marketing campaign. Increased sales revenue from $250 Million in 2004 to $1.2 Billion in 2006 in the Direct Division (online and call center) and exceeded division’s goal for all key metrics including operating profit and market share. Responsible for developing site strategy and overseeing Marketing, Merchandising & Operations and Omni-channel experience. Responsible for Circuit City Directs P&L from 2004 - 2007

Directed full range of operating activities including product merchandising, pricing, inventory management and vendor relations for the entire Direct Channel (eCommerce, Catalog & Commercial Sales). Exercised full P&L responsibility for eCommerce, responsible for merchandising 12 catalogs per year and accountable for sales across telesales and B-B channels (over $500 Million). • Omni-channel Experience: Responsible for launching multi-award winning domestic and international web-sites on a 1-to-1 personalization platform. Established presentation standards,merchandise hierarchy and managed all creative for the both B-to-C and B-to-B websites and for leading the omni-channel experience.• Pricing Strategy: Increased Gross Margin on sales 6% by implementing new merchandising and pricing strategies across the entire non-retail channel. • Inventory Management: Responsible for inventory targets across 17 Delivery Centers. Accountable for achieving GMROI, in-stock goals, product forecasting, inventory turn-over, WOS and mark-downs for the entire Direct Channel. Spearheaded liquidation strategy through online auctions and clearance centers resulting in a reduction in inventory by 10%.• Vendor Relationship/Negotiations: Negotiated with vendors and wholesellers for merchandise cost, payment terms and marketing development funds. Responsible for creating vendor scorecards to measure vendor compliance. • Marketing & Promotion: Defined overall marketing and advertising strategy. Implemented multi-channel marketing plan and integration strategy that increased sales across catalog, internet and retail stores. Supervised the management of a $10 Million Marketing/Promotion Budget with metric evalations to measure success. Responsible for developing strategic relationships with merchandising partners, internet portals and affiliate websites.