Igor Kapralov Email & Phone Number

Almaty, Kz

Kazakhstan

My responsibility in Kazakhstan market:▶️Manage digital services (2018 - 1Н2020)Description - manage portfolio of 15 digital products in categories:>Sports App>e-Health App>Education App>Entertainment, including quizzesEach digital product includes mobile application or website.KPI's (2018 - 2020) >Users of all digital products + 55% growth in 2 years >Revenue + 45% YoY ▶️Manage A2P/P2P/P2O SMS stream and Core VAS (2018 - now)>Development anti fraud metrics and tools for controls local and international A2P SMS traffic. Zero fraud rate in 2020 - best result in CIS market>A2P revenue grow in 2019 +16%, in 2020 +24%>Created for customers A2P offers and pricing bundles>Created a process for aggregation of international A2P SMS traffic based on local partner. Full stage development - included pricing, HR structure, KPI’s, 3 years road map.

Kazakhstan

Products - Office 365, Cyber Security, Cloud at KZ, BU, AZ, AM, UZ + Mongolia> Demand Generation. Pipeline and Opportunity Management> Create and execution marketing projects. More than 17 projects in 6 countries> Create and launch leads generation program from digital cannels (webinars, web consulting ssesions...)> Lauched offline industrial events in CIS regions

Казахстан

China Citic Bank Corporation LtdMarketing and product management of 2 lines at "Altyn Bank" ▶️Digital Bank Altyn-i> Launch with product team first digital bank in Kazakhstan - Altyn-i. No offices, all operations carried out in application> Created 3Y digital marketing strategy and partners programs projects (Uber, Telco, Mastercard). Launch production and delivery of payment cards (debit & credit cards)> Launched first program of online buying airline tickets in installments with Chocotravel.com (largest ticket seller)> 108K bank customers for 7 months (active base). Impact only from digital channels.> Best Digital Bank in Kazakhstan (Global Finance 2018) ▶️Traditional bank: > Updated Customer Experience program (NPS growth + 159% YoY) > Created new cards products, brand book. > Launched 2 new branches of the bank in a regions > Created new brand "Status" for VIP customers including products and promotion

Казахстан

Startup specialization – digital research, analytics. www.projectlab.kz > Created mobile application "Infobox" for research and collect customers experience > More than 10K registered users of the service and 8K followers Facebook page > Customers from industries: Telco, Banks, Insurance companies> Сreated startup promotion program, including PR publications in TOP Kazakhstan news paper (Tengrinews.kz, Forbs.kz, Vlast.kz). Zero costs. More than 14 publications Сompany was sold in 2017

Казахстан

> Development and launch first real time CVM campaign system. More than 1000+ campaign per month (upsale, cross sale, ARPU lift...)> Retained 10% of the subscriber base. Impact to revenue +8% (total company revenue) > Managing outgoing sales team (Call Centre, 24 employee)> Building predictive models (anti churn, roaming predictors, up-sale...)> Big Data development. Created, tested and launched more than 90 analytics parameters in customers target marketing initiatives > Use outside hard data (digital channels, research data) > Build CVM process at Beeline. Created target marketing initiatives in 16 channels included sales and partners channels

Казахстан

>Development and launch biggest loyalty program at Central Asia - "Zhasa": more than 3,6M subscribers, NPS - 77%, revenue impact + 3% (total company revenue)>Launch first points exchange program for partner services>Creating a partner network throughout Kazakhstan. Over 550 partners offering discounts to subscribers>Management and creation VAS services (created 7 new services) >Development co-brand projects with Banks, Airline and other Partners> launch first digital point exchange service in a telco market - “Magic Store”

Казахстан

> Developing and launch projects for high value subscribers (retention)> Created “VIP Club” for hight ARPU customers. Discounts are available for club members in restaurants, hotels, airlines, etc.> First co-brand offer with “Nomad Club” by Air Astana in a telco market

Казахстан

> Regional marketing management