• Led and executed highly targeted email campaigns, resulting in increased engagement and conversion rates.• Expanded our digital presence through effective communication, marketing, and brand positioning strategies.• Designed visually appealing content and developed strategies for social media channels, including Instagram, Facebook, Twitter, and LinkedIn, resulting in increased follower engagement and brand recognition.• Authored engaging and informative monthly newsletters and blog posts, attracting and retaining a loyal audience.• Provided custom reports with actionable insights for executive and mid-level management.• Created, managed, and optimized the company’s webinar campaigns, increasing registration by 20% monthly.

• Designed and managed the company's social media presence, developing audience engagement.• Led the design and development of the new company to attract more leads and brand positioning.• Work with the product development team to develop product marketing strategies (product research, pricing, advertising, product launching) for applications.• Led the design and development of the new company to attract more leads and brand positioning.• Implemented strategies for lead generation through cold email campaigns.• Provided custom reports with actionable insights for executive and mid-level management.

- Running Digital Marketing training for more than 50 students.- Mentoring and coaching students in the EdoWorx program.- Conducting training sessions for social media marketing (SMM), Search Engine Optimization (SEO), Search Engine Marketing (SEM), and Strategic Marketing.- Assisting Students with their real-life projects and leading the digital transformation mindset implementation

• Develop a campaign plan to encourage more people to sign up and join our webinars and online sessions.• Developed effective communication strategies and activities—public relations, community relations, events and special events, social media, and a website.• Designed, implemented, and monitored a comprehensive campaign to promote USADF, UNDP, GIZ, RedClay, Lagos Employment Summit 2022, business support capacity training, etc.• Grew social media followers by 250% and website page views by 122%.• Manage and coordinate corporate communications, media communications, and marketing.• Oversees corporate collateral, the company website, the company brand image, the company’s social media presence, and the company’s brand promotions

• Develop, maintain, and keep websites up to date; optimize for user experience, increasedtraffic and conversion, and clearly communicate the right messaging of our company, brandsand product.• Ensure the web servers, hardware and software are operating accurately.• Making sure the scripts, plugins, and themes• Serve as the server administrator, configure web servers, troubleshoot web-based andhosting issues.• Regulate and manage access rights of different users on website.• Create and modify appearance and setting of the website.• Lay out content on web pages.• Test websites to ensure functionality technically and user benefit.• Fix links, pictures, and content that aren't appearing to loading properly.• Reduce file size and optimize site to load quickly• Collaborate with key stakeholders to optimize the integration of the Web channel with othermarketing activities (campaigns, lead capture and nurture, trade shows and events, digitalpromotions, etc.).• Ensuring high-performance and availability, and managing all technical aspects of the CMS• Helping formulate an effective, responsive design and turning it into a working theme and plugin.• Designing and implementing new features and functionality

• Build and implement viable digital marketing strategies for the company.• Manage organization’s social media platforms, scope and implement new social channels for the organization, and regularly develop and post content.• Reviewing daily ad spend, revenue and campaign activities• Utilize the various online tools to promote the company’s online image and brand.• Develop and implement an email marketing strategy.• Designed and Managing the website for optimal performance.• Write content for blog and website, and optimize for SEO, readability, accuracy, and user experience best practices.• Coordinate with outside firms to fully integrate digital media campaigns and digital advertising across all• Tracking and reporting on performance daily, weekly and monthly, as needed.• Design and produce creative for websites, web pages, email campaigns, social media graphics, digital banner creative, etc.• Creation of email marketing templates and campaigns in MailChimp, our email marketing platform• Proposing of campaigns & strategies across digital channels & for email marketing• Redesigned existing website to improve user experience and incorporated SEO techniques thereby increasing daily traffic.• Perform other design assignments and support duties as assigned• Develop content for social media & email marketing calendars for the company.

- Build functional websites that are easy to use- Collaborate with marketing staff on website ad campaigns- Collaborate with designers to agree on a design for the websites- Create a website style guide for cohesive design elements across all pages- Test websites using different devices, browsers, and operating systems- Update content on the website to keep pages fresh and intriguing- Review the site content and update with current SEO trends- Monitor, analyze, and report on all online traffic- Analyze site performance- Ensure web site and web server functionality and efficiency- Make sure hardware and software are functioning- Respond to user complaints quickly and appropriately- Manage access rights for users- Maintain and configure virtual and cloud-based servers- Troubleshoot servers- Set up firewalls- Set up login pages- Optimize site loading speeds- Fix broken links and images- Meet with management and report regularly on current functionality and plans for future functionality- Perform any necessary updates- Minimize downtime- Communicate with management on ways we can improve usability- Respond to user comments and questions

• Designing and implementing new features and functionality• Establishing and guiding the website’s architecture• Develop, maintain, and keep websites up to date; optimize for user experience, increasedtraffic and conversion, and clearly communicate the right messaging of our company, brandsand product.• Ensuring high-performance and availability, and managing all technical aspects of the CMS• Helping formulate an effective, responsive design and turning it into a working themeand plugin• Designing and managing the website back-end including database and server integration• Conducting website performance tests.• Troubleshooting content issues.• Serve as the server administrator, configure web servers, troubleshoot web-based and hostingissues.• Talking staff or clients through a series of actions, either face-to-face or over the phone, tohelp set up systems or resolve issues.• Supporting the technical aspects of webinars and other video recording projects.• Installing and configuring computer software, operating systems and applications.• Monitor and maintaining computer systems and networks.

• Proposing of campaigns & strategies across digital channels & for email marketing• Creation of email marketing templates and campaigns in MailChimp, our email marketing platform• Manage the organization’s social media platforms, scope and implement new social channels for the organization, and regularly develop and post content.• Develop content for social media & email marketing calendars for the company.• Tracking and reporting on performance daily, weekly and monthly, as needed.• Reach out Influencers and blogs for upcoming events and website promotions.

• Tested the website across browsers, operating systems and devices • Monitoring online traffic and conversions • Optimize loading speeds and capacity • Update website content and review SEO• Debug pages and fix broken links or images • Ensure site security by setting up firewalls and login pages• Build functional and easy-to-use websites• Maintain, configure and troubleshoot servers• Write clear marketing copy to promote our products/services• Update website content as needed• Prepare well-structured drafts using Content Management Systems (WordPress)• Proofread and edit blog posts before publication• Identify customers’ needs and gaps in our content and recommend new topics