Ikechukwu Ugwu Email & Phone Number

Lagos, Nigeria

Lagos State, Nigeria

• Strategic Leadership – Champion the delivery of overall business strategy and execution to achieve Revenue, EBITDA, Market Share and Brand Equity objectives for target African markets. Represent the company at high.
• Business Development and Sales – Lead business development and sales efforts in target markets, identifying and harnessing opportunities to unlock new business to achieve business targets and drive growth.
• Market Expansion and Penetration Deepening – Identify and explore opportunities for expansion into new markets. Deploy strategic initiatives to deepen penetration in existing markets.
• Project Management – Oversee the delivery of all projects on time, and within scope and budget. manage key stakeholders across functions to ensure project delivery within set standards.
• Operational Excellence – Drive constant operational optimization initiatives to ensure optimal spend, manage P&L to deliver financial targets for the business.
• Customer Experience – Work with relevant cross-functional teams to delivery consistent customer satisfaction across focus markets.

 Manage all cross-functional teams (Strategy, Sales, Business Development, Product Management, Product Marketing, Operations and Customer Experience) to deliver organizational strategy and drive execution to achieve Revenue, EBITDA, Market Share and Brand Equity targets. Organized B2B events, digital lead generation and CRM campaigns targeted towards.

 Manage cross-functional teams (Strategy, Business Development, Product Management, Product Marketing and Customer Experience) to deliver organizational strategy and drive execution to achieve Revenue, EBITDA, Market Share and Brand Equity targets. Designed and executed brand development initiatives across social media and other digital touchpoints to.

 Managed all digital marketing initiatives to achieve brand awareness, increase brand adoption and grow brand equity within the Nigerian Market Developed and executed channel marketing strategies to drive volumes and increase rate of sales across target consumer channels Managed cross-functional agency partners in conceptualizing, developing and.

 Managed cross-functional teams to deliver organizational revenue and profit targets. Facilitated all Client-related business operations to deliver clients business objectives.  Oversaw budget management to achieve organizational revenue, market share and profit targets.  Managed the client service, operations and strategy teams to ensure seamless.

 Oversaw the Client Management, Product Management and Digital Marketing teams of Sponge Limited to develop and execute marketing strategies to support achievement of revenue, profit and market share targets. Supervised marketing cross functional teams to manage key marketing automation tools for customer engagement, customer relationship management.

 Developed and executed digital awareness and performance marketing strategy for supporting the achievement of volume and revenue targets for the mobile channel Led the digital marketing team to manage key marketing automation tools for customer engagement, customer relationship management, usage optimization campaigns, retention campaigns and loyalty.

 Collaborated with cross functional departments to deliver key revenue driving, product optimization and brand building initiatives for Mass Market Products.  Researched and reported industry trends and competition activities and recommended action plans to protect customer base and provide competitive advantage. Managed all performance reporting.