Ikechukwu Ugwu Email & Phone Number

Lagos, Nigeria

Lagos State, Nigeria

• Strategic Leadership – Champion the delivery of overall business strategy and execution to achieve Revenue, EBITDA, Market Share and Brand Equity objectives for target African markets. Represent the company at high level internal and external meetings.• Business Development and Sales – Lead business development and sales efforts in target markets, identifying and harnessing opportunities to unlock new business to achieve business targets and drive growth.• Market Expansion and Penetration Deepening – Identify and explore opportunities for expansion into new markets. Deploy strategic initiatives to deepen penetration in existing markets.• Project Management – Oversee the delivery of all projects on time, and within scope and budget. manage key stakeholders across functions to ensure project delivery within set standards.• Operational Excellence – Drive constant operational optimization initiatives to ensure optimal spend, manage P&L to deliver financial targets for the business.• Customer Experience – Work with relevant cross-functional teams to delivery consistent customer satisfaction across focus markets.• Campaign Management - Develop and deploy impactful growth and brand marketing campaigns to help Clients achieve their Revenue, EBITDA, Customer Base and Brand Equity targets.• Brand Management - Support companies across all brand marketing and brand management initiatives to drive increase in brand meaningfulness, differentiation, salience and equity.• PR - Facilitate effective PR campaigns to drive brand positioning, build thought leadership status and industry relevance for brands and businesses.• Data Analysis and Insight Generation - Provide analytical support and deep insights for businesses to enhance strategic decision-making process.

 Manage all cross-functional teams (Strategy, Sales, Business Development, Product Management, Product Marketing, Operations and Customer Experience) to deliver organizational strategy and drive execution to achieve Revenue, EBITDA, Market Share and Brand Equity targets. Organized B2B events, digital lead generation and CRM campaigns targeted towards existing and prospective customers which increased lead generation by 45% and leads conversion by 35% within 3 years. Deployed strategic brand building initiatives that grew TOMA and Brand Equity by 22% and 15% within 3 years. Facilitated PR campaigns to drive brand positioning, build thought leadership status and industry relevance for the Interswitch brand. Managed budget allocation and resource utilization to achieve marketing ROI and cost savings. Deployed growth marketing initiatives that increased enterprise revenue and market share by average of 70% and 35% YoY respectively for 3 years. Implemented product optimization and innovation projects to drive adoption and improve customer experience.

 Manage cross-functional teams (Strategy, Business Development, Product Management, Product Marketing and Customer Experience) to deliver organizational strategy and drive execution to achieve Revenue, EBITDA, Market Share and Brand Equity targets. Designed and executed brand development initiatives across social media and other digital touchpoints to drive consumer connections, increase brand equity and grow share of mind for the Verve brand. Project managed an always-on SEO work to optimize Verve brand visibility and page ranking on google and other relevant search engines Executed Interswitch's first ever national consumer promo which resulted in a 30% increase in card issued, 38% growth in transaction volume and achievement of 51% market share in card scheme category (above Mastercard and Visa) in 2021. Supervised the execution of digital performance marketing campaigns across various channels, including Google Ads and social media platforms. Utilized Google Analytics to track and report on campaign performance, making adjustments as needed to optimize results.

 Managed all digital marketing initiatives to achieve brand awareness, increase brand adoption and grow brand equity within the Nigerian Market Developed and executed channel marketing strategies to drive volumes and increase rate of sales across target consumer channels Managed cross-functional agency partners in conceptualizing, developing and deploying brand and growth campaigns for all Diageo Lager brands in Nigeria. Managed the launch and GTM strategy and execution for Guinness Smooth in Northern and Eastern Nigeria.

 Managed cross-functional teams to deliver organizational revenue and profit targets. Facilitated all Client-related business operations to deliver clients business objectives.  Oversaw budget management to achieve organizational revenue, market share and profit targets.  Managed the client service, operations and strategy teams to ensure seamless delivery of projects.  Championed all brand building efforts to increase organizational TOMA, Salience and Equity.

 Oversaw the Client Management, Product Management and Digital Marketing teams of Sponge Limited to develop and execute marketing strategies to support achievement of revenue, profit and market share targets. Supervised marketing cross functional teams to manage key marketing automation tools for customer engagement, customer relationship management, usage optimization campaigns, retention campaigns and loyalty initiatives for Clients Conducted the development and management of social media campaigns to engage with Clients target audience and build brand loyalty Enhanced brand visibility through targeted social media advertising and content marketing.

 Developed and executed digital awareness and performance marketing strategy for supporting the achievement of volume and revenue targets for the mobile channel Led the digital marketing team to manage key marketing automation tools for customer engagement, customer relationship management, usage optimization campaigns, retention campaigns and loyalty initiatives for Clients Responsible for all brand management initiatives to increase brand strength and equity against competition in the category.

 Collaborated with cross functional departments to deliver key revenue driving, product optimization and brand building initiatives for Mass Market Products.  Researched and reported industry trends and competition activities and recommended action plans to protect customer base and provide competitive advantage. Managed all performance reporting activities for mass market product portfolio to the leadership team.