Expanding the scope and reach of the iconic Universal Nutrition brand into active nutrition and wellness.

• Led 7 person US Marketing team for the $1 Billion Enfamil brand to unprecedented +46% $ sales and +1300 bps share growth YoY. Oversaw all aspects of brand delivery and development including brand strategy and planning, consumer campaigns, budget management and execution, innovation, and team development. US Lead on global brand foundational work (brand purpose, portfolio architecture) and global campaign development. • Led cross-functional ‘Response Team’ managing brand communications through a major competitor recall (Similac) and subsequent national formula shortage including digital/ social strategy, website and content updates, HCP/patient materials, equity stewardship, and weekly updates to senior leadership.• Refined portfolio architecture and product segmentation to reflect today’s consumer needs and unlock long term growth. Developed 3 new media campaigns w/ LINK scores above benchmarks. Executed first-ever campaigns and exceeded benchmarks on social platforms TikTok and Snapchat to reach younger consumers and new moms.

• Senior Manager on the $1 Billion Green Mountain Coffee Roasters coffee brand overseeing all equity, communications, and campaign-related activity including new positioning work, agency briefings, cross-agency collaboration, business reporting, and commercial business results. Oversaw development of Social Media program delivering Ad Recall scores 2x above CPG norms and Purchase Intent 3x above CPG norms. Led development and planning of the brand’s first-ever national retail ‘Tentpole event’ in 2020. Developed strategic plans to grow Club and expand leadership in Dark Roast coffee via Product Innovation (product improvement and launch of new variety), marketing, and collaboration with Sales/Commercial teams.• Responsible for ABM development and budget oversight; serve as a Mentor to junior brand marketers.

• Corporate Innovation Lead on the Specialty Beverages Growth Platform responsible for strategic planning, pipeline development, project management, cross-functional team connectivity and launch commercialization. Led development and commercialization of 2 SKUs on a new platform for The Original Donut Shop brand, the organization’s biggest coffee launch in years successfully delivering double digit vol growth and share gains in Y1.• Led portfolio-wide corporate initiative to relaunch Premium Roast & Ground coffees in the United States; developed new packaging (structure/artwork) for 29 SKUs across 5 brands; held first-ever Sales-wide education and training session to support sell-in; launched on-time; Net Sales +29% YoY in first 10 months• Created 4 "Espresso Roast" K-Cup® coffee pod SKUs in 3 months (project start to final packaging) to support launch of the new K-Café® brewer. Worked closely with and presented to Licensed and Partner brands to share opportunity including SBUX, Peet's, Dunkin Brands/JMS, and Caribou Coffee; Amazon Prime Day bundle featuring these pods sold out in 11hrs (9K bundles). • Responsible for Innovation Team budget ($2M in 2018) including PO tracking, budget reconciliation, accruals, vendor management etc.

Managed all aspects of the 150-year old Welch’s bottled juice portfolio with +$325MM in sales.• Led the restaging and relaunch of the Welch’s 100% Grape Juice portfolio including brand architecture, positioning, portfolio rationalization and packaging redesign across 48 SKUs. Led strategy, development and execution of +$15MM in working media including the brand’s first ever major digital campaign. Developed efficient and effective media plans, new high-scoring TV creative, flexible and responsive digital plans, and key assortment improvements to maximize volume and profitability.• Delivered consistent YOY monthly base velocity improvements across the 100% Juice portfolio for the first time in 3 years and grew volume on the brand’s flagship SKU by double digits at its largest customer. Worked closely with Customer Sales teams to monitor, assess and iterate tactics based on in-market performance. Over-delivered on plan volume targets for the National launch of the new Welch’s Refreshingly Simple product line. Led cross-functional innovation work to deliver 10 new SKUs in 15 months.• Responsible for all aspects of total P&L delivery and brand development, from annual brand and business strategy planning, financial assessments, reporting and recommendations, product/packaging and consumer innovation, product positioning and campaign and media plan development, financial and production forecasting, cost savings initiatives, capital expenditures, price promotions and customer-specific programs, multi-agency collaboration and co-branded partnerships, business reporting needs, to the management and development of three direct reports.

Brand Manager - Edwards Desserts (2014 - 2015)Brand Manager - Red Baron Pizza (2013 - 2014)Led and managed the development and execution of all activities on the $185MM Edwards Desserts brand to unlock greater differential growth on the 2nd fastest growing business in the company (14% $Vol growth YOY). Responsible for brand positioning refinement, development of a digital marketing roadmap, budget responsibility including all media strategy and planning, and product news/innovation pipeline development.Developed and implemented new brand positioning, TV, digital, and packaging creative, and national integrated campaigns for the +$650MM Red Baron Pizza brand driving +6% $Vol growth (+13% Base $Vol) YOY on core items, beating plan. Led the division in digital/social media work; served as lead resource on digital/social for other brand teams. Oversaw the development, execution, and positioning of the new Brick Oven Style Pizza line, leading to successful sell-in at all key accounts. Led pricing work to assess potential/implications of price advances. Managed +$30MM budget including $9MM in working media.

Senior Associate Marketing Manager – Betty Crocker Fruit Snacks (2012 – 2013)Associate Marketing Manager – Holistic Margin Management for Dry Dinners and Sides (2010 – 2012)Associate Marketing Manager – Hamburger Helper (2010)Lead marketer responsible for franchise-wide brand strategy, traditional and new media advertising, promotions, and packaging creative development for the +$350MM Fruit Snacks business including Fruit Roll-Ups, Fruit by the Foot, and Fruit Gushers; led the annual business planning process including sales/volume assumptions, TV and digital media plans, price and promotion plans, and customer sales materials development; managed +$27MM budget.• Established Fruit Snacks’ first ever bundled Kid TV campaign resulting in tremendous online kid engagement and 5% to 18% YOY sales growth for every week on-air; primary brand contact for all advertising and media agencies.• Led cross-functional teams to rapidly deliver over $7.5MM in savings across the Dry Dinners and Sides Business Unit (Hamburger Helper, Betty Crocker Potatoes, Suddenly Salad, etc.) in less than 7 months, exceeding annual goals by $500M (Division Award for Excellence); ensured brand integrity while removing non-value added costs/processes.

Managed the day to day activities of two food categories with annual revenue of $35M+.• Successfully led corporate initiative to reduce department item count by 10% to minimize shipping costs for Alaska and Hawaii stores while ensuring highly profitable, regionally appropriate, and guest-focused product assortments.• Worked with cross-functional teams and external vendors to identify new product opportunities and develop and execute promotional events.

• Developed 3-year strategic plan to renovate product and packaging elements to maximize relevance and brand penetration of iconic Red & White soups (Tomato, Chicken Noodle, Vegetable, etc.) among Baby Boomers.• Analyzed weekly sales data to assess overall brand performance and specific drivers affecting sales; created Excel template to automate weekly IRI data pulls and highlight key information from multiple reports.• Reviewed and assessed creative work for print, television, and radio.

Director of Technology Services, Office of Information Technology (2004 – 2006)Associate Director/ Assistant Director of Client Services (2002 – 2004)Managed 15 full-time and 11 part-time staff members delivering computer technical support, total product lifecycle hardware/software asset management and maintenance, and technical training and documentation services to 4000 Ph.D. students and 1200 faculty and staff.• Developed creative marketing and outreach programs to promote new training services (100% pre-registration), computer usage policy compliance (80% reduction in complaints), and to reduce paper waste (15% reduction).• Regularly worked with Department Chairs, VPs, and other senior administrators as a strategist and IT advisor on large-scale campus-wide projects including infrastructure changes, back-end system migrations, feasibility studies, and hardware/software systems integration issues; served as a translator between technologists and non-technologists.• Planned, executed, and managed all end-user facing IT projects including campus-wide hardware/software/operating system upgrades; worked across the organization to gain the support of strategic stakeholders to maximize project’s success.