Iker Bilbao Email & Phone Number

Singapore

Strategy & Hands on App Growth Lead for new FOX OTT App, across APACFOX+ is a video streaming service that combines TV series, live sports, movies and factual content, all in one place and accessible from any device (Smartphone, Desktop & TV). It features the most popular content from global movie studios and television channels, as well as original FOX programming and FOX+ exclusive content._ Responsible for driving App Downloads & Subscriber growth for FOX+ app, the new OTT… Show more Strategy & Hands on App Growth Lead for new FOX OTT App, across APACFOX+ is a video streaming service that combines TV series, live sports, movies and factual content, all in one place and accessible from any device (Smartphone, Desktop & TV). It features the most popular content from global movie studios and television channels, as well as original FOX programming and FOX+ exclusive content._ Responsible for driving App Downloads & Subscriber growth for FOX+ app, the new OTT streaming video service by FOX_ Spearhead the Digital Launch of FOX+ app in APAC markets_ Managing the FOX+ digital marketing campaigns, and relationships with partners from direct providers such as Google or Facebook and Digital Media Agencies Show less

Singapore

GET.com is a leading personal finance US comparison website that allows consumers to easily compare a broad range of personal financial products to get more for their money. GET.com features over a thousand personal financial products and deals from leading financial institutions and merchants. It has quickly gained a strong presence in Singapore since launching the local personal finance comparison website in early 2015. As Director Digital Marketing at GET.com my responsibilities are… Show more GET.com is a leading personal finance US comparison website that allows consumers to easily compare a broad range of personal financial products to get more for their money. GET.com features over a thousand personal financial products and deals from leading financial institutions and merchants. It has quickly gained a strong presence in Singapore since launching the local personal finance comparison website in early 2015. As Director Digital Marketing at GET.com my responsibilities are to develop, implement and manage the strategy and direction of the US & Singapore markets online sales and revenue.To manage external relationships to deliver the best ROI and revenue against our online marketing and search budgets and to manage and to assist the team executing campaigns for:_ SEM (Search Engine Marketing)_ SEO (Search Engine Optimization)_ Social Media_ Content Marketing, Email Marketing, A/B Testing_ Programmatic_ Display Networks and Media BuyingIn addition to management and execution of digital marketing campaigns, also to lead efforts to continuously control marketing costs, improve conversion efficiency and increase marketing productivity. In summary, to determine methods and strategies for maximising the firm's revenue through digital marketing campaigns with a view to meeting the marketing objectives. Show less

Madrid Area, Spain

As Direct Response Director at OMD & PHD my goal was to grow the Search and Performance Dept. in house, while managing and strengthening Agency's client portfolio. Among others, my responsibilities were: _ Built the Search and Performance Dept. from scratch. Grew to a team of eighteen e-Marketers._ Responsible of the key performance indicators: quality, productivity and profitability_ Managed and made grow a budget x5 times, over xx million euro._ Developed strategies for all… Show more As Direct Response Director at OMD & PHD my goal was to grow the Search and Performance Dept. in house, while managing and strengthening Agency's client portfolio. Among others, my responsibilities were: _ Built the Search and Performance Dept. from scratch. Grew to a team of eighteen e-Marketers._ Responsible of the key performance indicators: quality, productivity and profitability_ Managed and made grow a budget x5 times, over xx million euro._ Developed strategies for all OMD & PHD agency clients in online performance field: RTB, Search (SEO & SEM), CPA Display Advert., Youtube, Social Media Advert. and Email Marketing._ Recruited each team member, developed training program and helped them with careerdevelopment_ In charge of liaising with CMO level, Media Managers and Digital Managers_ Responsible and passionate about technological innovation and working side to side withdifferent technology partners like Google, Facebook, Affiliation platforms and main RTB players and DSPs. Management also of key partners: Adserver technology providers like Mediaming or Double click; and bid management players like DS, Marin software or Kenshoo._ Proposed, coordinate and Do PHD Agency´s TV audiences Blog from scratch and achieve > 80K visits coming from Seo and Social Media._ Successfully pitching new clients specially in Finance and Insurance areas, along 360-degree TV & Online integrated communication strategies._ Developed new products such as Google Analytics consultancy projects within media agency.www.omd.comwww.phdmedia.comwww.audienciatv.es Show less

Madrid Area, Spain

Created and managed the SEO Dept. in house._ SEO and Adwords Consultancy for international and local top brands_ Elaborated proposals and pitching to clients_ To develop Google Analytics projects as a new consultancy product for the agency_ Clients: Air Europa, Banco Popular, Barceló Hotels, ADT Security, Visa, Sensacine_ Cross selling, renewing and gaining large accounts in very competitive sectors like airlines and hospitality thanks to obtained results._ Responsible… Show more Created and managed the SEO Dept. in house._ SEO and Adwords Consultancy for international and local top brands_ Elaborated proposals and pitching to clients_ To develop Google Analytics projects as a new consultancy product for the agency_ Clients: Air Europa, Banco Popular, Barceló Hotels, ADT Security, Visa, Sensacine_ Cross selling, renewing and gaining large accounts in very competitive sectors like airlines and hospitality thanks to obtained results._ Responsible for Innovation area, to find technology partners and to build relationships with international suppliers_ Innovation, finding synergies between SEM & SEO & Analytics tools, to improve overall results and conversion rates._ Delivering High ROI up to 400% to clients._ Up to "50 Top Travel keyword phrases" ranked in Top 3 in Google.es SEO results_ Made Banco Popular #1 Bank in Spain on SEO Top finance Keywords www.netbooster.es Show less

Madrid Area, Spain

_ To manage all local SEO Strategy by developing both internal and outsourced projects, managing external Search Agencies._ To localize all content at eBay Spain website, working close with the international team.Leading Natural Search (SEO) Projects at eBay Spain._ eBay Spain´s "Star Award" on March 2006 thanks to the obtained results: Uplift x4 of Active registered users (CRUs) coming from SEO channel. www.eBay.es

Regensburg Area, Germany

International Commerce Dept., internship at Toshiba Headquarters for Europe, Africa and Middle East. _ Certificates, invoices and packing lists for international shipping of goods.www.toshiba.de

Munich Area, Germany

_ Website development and natural search (SEO)._ SEO at the German market for precision sensors and the electronical devices market._ Adwords Campaigns in DE, ES, FR, and IT._ Email marketing_ Results oriented Online Campaigns.www.waycon.de

Master Of Business Administration, Marketing

Activities and Societies: Theater Group at Lauro School Football Team at Lauro School _ German Title: DAF "Deutsch als Fremdsprache".

Ba Of Business Administration, International Marketing