Iker Bilbao

Iker Bilbao Email and Phone Number

Digital, Senior Marketing Manager, APAC and Middle East at FOX+ @ FOX Networks Group Asia
Iker Bilbao's Location
Singapore, Singapore
Iker Bilbao's Contact Details

Iker Bilbao personal email

About Iker Bilbao

App Growth & Retention, Online Media professional with +12 years in Acquisition and Performance Marketing Strategy & Hands On.Great track of record in business turnarounds and innovation within online leading companies.I'm passionate about user acquisition & engagement through data-driven strategies.Eager to keep facing challenges in multi-cultural environments that involve online business and the development of international teams. I aim to have a deep understanding of the business and then leverage the online tools to improve the KPIs: digital sales acquisition, retention and ROI.Master of Business Administration, University of Regensburg, GermanyAreas of expertise:_ App Growth SVOD, Subscription model based OTTs_ Acquisition Marketing Strategy & Hands on: ASO, PPC, Programmatic, Affiliation, Paid Social_ Online Marketing Strategy and Analytics_ Content & Inbound Marketing Strategy_ Email Marketing Strategy_ Social Media Strategy_ Global-minded with a wide perspective of both Agency and Client side Win & Wins_ Passionate about innovation and working side by side with different technology partners_ Experience in different industries: Deep dive into Travel, Finance, and E-commerce_ Fluent in English, Spanish and Basque. German, Professional level. Learning Basic Bahasa Indonesia

Iker Bilbao's Current Company Details
FOX Networks Group Asia

Fox Networks Group Asia

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Digital, Senior Marketing Manager, APAC and Middle East at FOX+
Employees:
249
Iker Bilbao Work Experience Details
  • Fox Networks Group Asia
    Digital, Senior Marketing Manager, Apac And Middle East At Fox+
    Fox Networks Group Asia Jan 2017 - Present
    Singapore
    Strategy & Hands on App Growth Lead for new FOX OTT App, across APACFOX+ is a video streaming service that combines TV series, live sports, movies and factual content, all in one place and accessible from any device (Smartphone, Desktop & TV). It features the most popular content from global movie studios and television channels, as well as original FOX programming and FOX+ exclusive content._ Responsible for driving App Downloads & Subscriber growth for FOX+ app, the new OTT… Show more Strategy & Hands on App Growth Lead for new FOX OTT App, across APACFOX+ is a video streaming service that combines TV series, live sports, movies and factual content, all in one place and accessible from any device (Smartphone, Desktop & TV). It features the most popular content from global movie studios and television channels, as well as original FOX programming and FOX+ exclusive content._ Responsible for driving App Downloads & Subscriber growth for FOX+ app, the new OTT streaming video service by FOX_ Spearhead the Digital Launch of FOX+ app in APAC markets_ Managing the FOX+ digital marketing campaigns, and relationships with partners from direct providers such as Google or Facebook and Digital Media Agencies Show less
  • Get.Com
    Director Digital Marketing
    Get.Com Apr 2015 - Oct 2016
    Singapore
    GET.com is a leading personal finance US comparison website that allows consumers to easily compare a broad range of personal financial products to get more for their money. GET.com features over a thousand personal financial products and deals from leading financial institutions and merchants. It has quickly gained a strong presence in Singapore since launching the local personal finance comparison website in early 2015. As Director Digital Marketing at GET.com my responsibilities are… Show more GET.com is a leading personal finance US comparison website that allows consumers to easily compare a broad range of personal financial products to get more for their money. GET.com features over a thousand personal financial products and deals from leading financial institutions and merchants. It has quickly gained a strong presence in Singapore since launching the local personal finance comparison website in early 2015. As Director Digital Marketing at GET.com my responsibilities are to develop, implement and manage the strategy and direction of the US & Singapore markets online sales and revenue.To manage external relationships to deliver the best ROI and revenue against our online marketing and search budgets and to manage and to assist the team executing campaigns for:_ SEM (Search Engine Marketing)_ SEO (Search Engine Optimization)_ Social Media_ Content Marketing, Email Marketing, A/B Testing_ Programmatic_ Display Networks and Media BuyingIn addition to management and execution of digital marketing campaigns, also to lead efforts to continuously control marketing costs, improve conversion efficiency and increase marketing productivity. In summary, to determine methods and strategies for maximising the firm's revenue through digital marketing campaigns with a view to meeting the marketing objectives. Show less
  • Omnicom
    Director Digital Performance At Omnicom Media Group (Phd & Omd)
    Omnicom Dec 2009 - Apr 2014
    Madrid Area, Spain
    As Direct Response Director at OMD & PHD my goal was to grow the Search and Performance Dept. in house, while managing and strengthening Agency's client portfolio. Among others, my responsibilities were: _ Built the Search and Performance Dept. from scratch. Grew to a team of eighteen e-Marketers._ Responsible of the key performance indicators: quality, productivity and profitability_ Managed and made grow a budget x5 times, over xx million euro._ Developed strategies for all… Show more As Direct Response Director at OMD & PHD my goal was to grow the Search and Performance Dept. in house, while managing and strengthening Agency's client portfolio. Among others, my responsibilities were: _ Built the Search and Performance Dept. from scratch. Grew to a team of eighteen e-Marketers._ Responsible of the key performance indicators: quality, productivity and profitability_ Managed and made grow a budget x5 times, over xx million euro._ Developed strategies for all OMD & PHD agency clients in online performance field: RTB, Search (SEO & SEM), CPA Display Advert., Youtube, Social Media Advert. and Email Marketing._ Recruited each team member, developed training program and helped them with careerdevelopment_ In charge of liaising with CMO level, Media Managers and Digital Managers_ Responsible and passionate about technological innovation and working side to side withdifferent technology partners like Google, Facebook, Affiliation platforms and main RTB players and DSPs.  Management also of key partners: Adserver technology providers like Mediaming or Double click; and bid management players like DS, Marin software or Kenshoo._ Proposed, coordinate and Do PHD Agency´s TV audiences Blog from scratch and achieve > 80K visits coming from Seo and Social Media._ Successfully pitching new clients specially in Finance and Insurance areas, along 360-degree TV & Online integrated communication strategies._ Developed new products such as Google Analytics consultancy projects within media agency.www.omd.comwww.phdmedia.comwww.audienciatv.es Show less
  • Netbooster
    Seo Manager
    Netbooster Jan 2007 - Dec 2009
    Madrid Area, Spain
    Created and managed the SEO Dept. in house._ SEO and Adwords Consultancy for international and local top brands_ Elaborated proposals and pitching to clients_ To develop Google Analytics projects as a new consultancy product for the agency_ Clients: Air Europa, Banco Popular, Barceló Hotels, ADT Security, Visa, Sensacine_ Cross selling, renewing and gaining large accounts in very competitive sectors like airlines and hospitality thanks to obtained results._ Responsible… Show more Created and managed the SEO Dept. in house._ SEO and Adwords Consultancy for international and local top brands_ Elaborated proposals and pitching to clients_ To develop Google Analytics projects as a new consultancy product for the agency_ Clients: Air Europa, Banco Popular, Barceló Hotels, ADT Security, Visa, Sensacine_ Cross selling, renewing and gaining large accounts in very competitive sectors like airlines and hospitality thanks to obtained results._ Responsible for Innovation area, to find technology partners and to build relationships with international suppliers_ Innovation, finding synergies between SEM & SEO & Analytics tools, to improve overall results and conversion rates._ Delivering High ROI up to 400% to clients._ Up to "50 Top Travel keyword phrases" ranked in Top 3 in Google.es SEO results_ Made Banco Popular #1 Bank in Spain on SEO Top finance Keywords www.netbooster.es Show less
  • Ebay Spain
    Content & Seo Manager
    Ebay Spain Aug 2005 - Jan 2007
    Madrid Area, Spain
    _ To manage all local SEO Strategy by developing both internal and outsourced projects, managing external Search Agencies._ To localize all content at eBay Spain website, working close with the international team.Leading Natural Search (SEO) Projects at eBay Spain._ eBay Spain´s "Star Award" on March 2006 thanks to the obtained results: Uplift x4 of Active registered users (CRUs) coming from SEO channel. www.eBay.es
  • Toshiba Electronics Europe Gmbh
    International Export Assistant
    Toshiba Electronics Europe Gmbh Sep 2004 - Feb 2005
    Regensburg Area, Germany
    International Commerce Dept., internship at Toshiba Headquarters for Europe, Africa and Middle East. _ Certificates, invoices and packing lists for international shipping of goods.www.toshiba.de
  • Waycon Positionsmesstechnik Gmbh
    Online Marketing Consultant
    Waycon Positionsmesstechnik Gmbh Jan 2002 - Aug 2002
    Munich Area, Germany
    _ Website development and natural search (SEO)._ SEO at the German market for precision sensors and the electronical devices market._ Adwords Campaigns in DE, ES, FR, and IT._ Email marketing_ Results oriented Online Campaigns.www.waycon.de

Iker Bilbao Skills

Google Adwords Sem Seo Online Marketing Online Advertising Digital Marketing E Commerce Digital Strategy Social Media Marketing Ppc Web Analytics Organic Search Affiliate Marketing Marketing Strategy Google Analytics Social Media Mobile Marketing Mobile Advertising Link Building Content Management Conversion Optimization Search Advertising Display Advertising Smo Blogging Search Analytics Google Webmaster Tools Rtb User Experience Team Leadership Customer Service Omniture Yahoo Search Marketing A/b Testing Keyword Research Competitive Analysis Wordpress Demand Side Platform Ssp Real Time Bidding Adx Right Media Attribution Modeling Baidu Mobile Search Aso App Store Optimization Growth Hacking Appsflyer

Iker Bilbao Education Details

Frequently Asked Questions about Iker Bilbao

What company does Iker Bilbao work for?

Iker Bilbao works for Fox Networks Group Asia

What is Iker Bilbao's role at the current company?

Iker Bilbao's current role is Digital, Senior Marketing Manager, APAC and Middle East at FOX+.

What is Iker Bilbao's email address?

Iker Bilbao's email address is ik****@****ail.com

What schools did Iker Bilbao attend?

Iker Bilbao attended Universität Regensburg, Universidad Del País Vasco/euskal Herriko Unibertsitatea.

What are some of Iker Bilbao's interests?

Iker Bilbao has interest in Volleyball, Travelling, Kayak And Many Water Sports, Internet, Trekking, Kayaking And Other Water Sports, Basketball, Reading, Surfing, Sailing.

What skills is Iker Bilbao known for?

Iker Bilbao has skills like Google Adwords, Sem, Seo, Online Marketing, Online Advertising, Digital Marketing, E Commerce, Digital Strategy, Social Media Marketing, Ppc, Web Analytics, Organic Search.

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