• Spearheaded the development and execution of comprehensive CRM strategies, boosting customer retention by 35%.• Led the creation and management of multichannel email campaigns, increasing open rates by 25% and click-through rates by 20%.• Streamlined marketing automation processes with Salesforce, HubSpot, Sendgrid and Clevertap, reducing marketing costs by 15%.• Conducted in-depth analysis of user behavior and segmented the audience to deliver targeted and personalized campaigns.

FinTech, had been developing and making innovative products available to people.– Generate and present product hypothesis to improve products.– Creating graphic content and consistent visual language for brand.– Creating and supporting Design of company's RWD websites, applications.– Conducting UX/UI audit.– Connecting with development team for building better design of products.

– Developing Email component system for making email design and developing process faster.– Finding and inventing Email Framework.– Conducting A/B tests.– Changed email delivering system to another one (from Mailchimp to Sendgrid). The last one has more loyal requirements for senders.