PERSEVERANCE, PATIENCE, CONSISTENCYMy name is Ikpreet Kaur, and I'm a Delhi-based creative enthusiast. Just giving a brief overview of my background and why I decided to pursue a career in branding and marketing. I then began working full-time at various marketing and creative agencies after joining Nift Delhi during the lockdown, and by the time I noticed it, I had experience in a variety of fields, including content creation, strategy planning, photography, branding, naming various restaurants and D2C, fmgc brands, and curating their entire marketing strategies.In order to better understand the brand through in-depth research and problem-solving skills, I personally sat down with owners, had long conversations, and even tested and tried a variety of items. Every time I acquired a brand, my first step was to thoroughly investigate it to determine how I could make it stand out from the competition and have an impact.