Created Tunisia’s first AI-generated influencer, pioneering the intersection of technology and marketing.Developed BaBe’s comprehensive mid- to long-term business strategy, identifying new market opportunities in Tunisia.Conducted a thorough benchmarking analysis for Martiderm to introduce a new sunscreen product to the Tunisian market.Led an in-depth study on the challenges faced by Martiderm and BaBe in Tunisia, proposing both digital and traditional solutions.Designed and executed communication plans and marketing strategies to enhance brand presence and market penetration for these companies in Tunisia.

Support in enhancing customer experience management and optimizing marketing operations .