• Led the creation and growth of SAHARA ROSE, overseeing all strategic, financial, and operational aspects of the business.• Developed pricing strategies and conducted cost analysis to ensure profitability and competitive positioning.• Drove business development efforts, successfully securing partnerships with major retailers including Costco, Macy's, and internationally.• Managed financial operations, including labor financial statements, budgeting, forecasting, and compliance with industry standards.• Directed resource planning and workforce management to align production capacity with business objectives.• Secured and maintained compliance with federal and state regulations, successfully engaging with government clients.• Featured in prominent industry publications such as Fast Company and Elle Magazine for innovative contributions as a business leader.As Seen in : Elle Magazine| Marie Claire | Fast Company | American Spa Magazine | Day Spa Magazine | Organic Spa Magazine | Gothamology | FabFitFun ...

- Managed corporate communications, driving brand strategy and stakeholder engagement across multiple subsidiaries.- Prepared bid packages, analyzed proposals, and selected vendors, ensuring alignment with business objectives and regulatory standards.- Negotiated and optimized production costs by almost 15% across the group; - Led the launch of Medhub, Tanger Logistics Free Zone, and spearheaded international business development efforts.- Directed cross-functional teams, ensuring effective communication and consistent messaging.- Played a key role in optimizing communication processes, resulting in improved internal collaboration and external visibility.

- Managed the planning and execution of Tangier’s Expo candidacy communication strategy, including budgeting and stakeholder coordination.- Launched International bids and tenders for selecting the communication, PR & media agencies; - Negotiated contracts in excess of 10 million dollars; - Led national and international campaigns, enhancing the candidacy’s global visibility for the Expo bid.-Collaborated with governmental and international stakeholders to achieve project milestones.- Successfully run many important international PR events throughout Europe and represented by attending and presenting at many international events.- Also served as the contact person for international, national and local media, elected bodies, Foreign Affairs and concerned embassies over the world, civil society, etc. for all corporate relations;

- Developed marketing and communication strategies to promote investment opportunities.- Drove business development by identifying new opportunities and fostering strategicpartnerships.- Managed the creation of marketing materials and organized international trade shows and investment forums.- Managed Communications supplier qualification and onboarding processes, ensuring alignment with project requirements and quality standards.