Ikram Guerd

Ikram Guerd Email and Phone Number

Women's Health Leader, General Manager & VP Global Marketing @Aspivix | Award-Winning Marketing Advisor | Speaker | Mentor & Coach | Board of Directors @ Aspivix
Ikram Guerd's Location
Los Angeles Metropolitan Area, United States, United States
Ikram Guerd's Contact Details

Ikram Guerd personal email

n/a
About Ikram Guerd

With 2 decades of international experience in healthcare and marketing, I am a passionate, forward-thinking, and results-oriented leader who thrives on challenges and opportunities to make a positive impact in the Women's Health & FemTech industry. 🎯 MARKETINGMy core competencies include upstream and downstream marketing, integrated marketing communications, campaign strategy and execution, digital marketing, marketing, and sales toolkit, Martech stack implementation and integration, go-to-market, product launch, business development, data analysis including driving VOC (voice of customer), lead management, ABM, sales enablement, project management, and cross-functional collaboration. 👩‍⚕️ HEALTHCAREI also have extensive knowledge and experience in the healthcare sector, including medical devices, IVD, diagnostics, pharma, women's health, thought leaders, scientific marketing, clinical studies, and market research. 👥 LEADERSHIPMy 10+ years of leadership were marked by successfully building, and developing winning teams, with a specific focus on team development plans and coaching to support their growth in their role and the rest of their career.♀ WOMEN'S EMPOWERMENTAdditionally, I am a mentor and a women empowerment advocate, who enjoys coaching, supporting, and sharing my insights and expertise with the global community of female leaders.As a challenge-driven professional accustomed to a fast-paced environment, I support stakeholders with my focus and strong work ethic, all of which have translated to a proven record of success and excellent project and program management in both upstream and downstream marketing that has helped to meet organizational goals. 📧 Reach out if you want to talk about go-to-market strategy, product launch plans, coaching, and women's empowerment or experience abroad.

Ikram Guerd's Current Company Details
Aspivix

Aspivix

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Women's Health Leader, General Manager & VP Global Marketing @Aspivix | Award-Winning Marketing Advisor | Speaker | Mentor & Coach | Board of Directors
Ikram Guerd Work Experience Details
  • Aspivix
    Vp Of Global Marketing - Managing Director Us
    Aspivix Jul 2023 - Present
    Epalinges, Vd, Ch
    Aspivix is a FemTech company developing next-generation devices for gynecology, such as our FDA-cleared and CE-Marked product Carevix™ aiming to replace the antiquated single-tooth tenaculum, an instrument invented over a century ago, without consideration of a woman's anatomy or pain, and yet it is still considered to be the standard of care in gynecology.Carevix™ is the world’s first suction cervical stabilizer clinically proven to reduce pain and bleeding associated with transcervical procedures commonly performed in gynecology, including IUD insertion, hysteroscopy, cervical biopsies, fertility treatments, and more.Women deserve more and better. At Aspivix, we are driven by our vision to make gynecology modern.
  • The Elles Collective
    Business Woman Supporter
    The Elles Collective Dec 2024 - Present
    Los Angeles, Ca, Us
    The purpose of THE ELLES COLLECTIVE is to empower French speaking women in the United States to achieve economic equality through the creation, launch and development of a business by:- Providing access to educational resources to empower them to achieve their full potential.- Creating and promoting initiatives that focus on women's economic empowerment, especially promoting women's entrepreneurship and leadership.- Collaborating with local, national, and international organizations that share our organization's ethics and objectives to further advance the cause of gender equality in business.
  • French Cluster
    Women Tech Expert
    French Cluster Jun 2024 - Present
    Los Angeles, California, Us
    Supports startups and entrepreneurs by offering expertise in go-to-market strategies, network expansion, and investor pitching, helping to shape impactful, patient-centered innovations. With a strong global network, she connects ecosystems across the U.S. and Europe to accelerate progress in women's health.Women’s health is everybody’s health. It’s time to innovate, invest, and make a difference.
  • Inspiring Girls Usa
    Member Board Of Directors
    Inspiring Girls Usa Aug 2023 - Present
    New York, Ny, Us
    Member of the Inspiring Girls USA's Leadership Team - Secretary Board of Directors Inspiring Girls USA is a nonprofit organization with a mission to raise girls’ aspirations and break down gender stereotypes by introducing girls to incredible role models and engaging them in meaningful conversations about their future.
  • Myspeaker France
    Guest Speaker
    Myspeaker France Apr 2024 - Present
  • Innovation Women
    Guest Speaker
    Innovation Women Mar 2024 - Present
    Lexington, Massachusetts, Us
  • Women In Healthcare, Inc.
    Director Of Communications - Board Of Directors
    Women In Healthcare, Inc. Jan 2024 - Present
    Columbia, Maryland, Us
  • Femmes De Santé
    Women In Healthcare Association Member
    Femmes De Santé Mar 2023 - Present
    Paris, Fr
    Femmes de Santé is the first multi-professional collective of women working in the health sector, with more than 2,600 members. The collective aims to co-build a fairer, more equitable, and more egalitarian health system, and to advance health through collective intelligence, thanks to a sorority.
  • The Female Factor
    Community Ambassador - Inner Circle Female Leader
    The Female Factor Jun 2023 - Present
    Vienna, At
    The female factor is a global community connecting female leaders from 75+ countries, enabling them to get their seat at the table. Learn more: www.femalefactor.global
  • Adplist.Org
    Expert Marketing - Mentor
    Adplist.Org Oct 2022 - Present
    San Francisco, Ca, Us
    ADPList is a global community of mentors and learners, where people can find, book and meet mentors around the world. Passionate about marketing and connecting with people, I enjoy giving back to the community and sharing my experience as a woman leader with a multicultural experience.Interested to connect? Feel free to schedule a call: https://adplist.org/mentors/ikram-guerd-kjxM
  • Danaher Corporation
    Marketing Manager (Radiometer & Beckman Coulter)
    Danaher Corporation Jul 2012 - Feb 2023
    Washington, District Of Columbia, Us
  • Beckman Coulter Diagnostics
    Senior Marketing Manager - Marcom & Customer Programs
    Beckman Coulter Diagnostics Aug 2020 - Jan 2023
    Brea, California, Us
    • Led the planning and execution of marketing strategies, plans, and programs, leveraging internal support and driving cross-functional collaboration.• Recruited high-performing talents to build an in-house North America MarCom team.• Managed the MarCom and Customer Programs team of 7 to support marketing functions including campaigns, social, events/tradeshows, lead generation, ABM, and analytics.• Successfully directed integrated marketing communications plans, including digital marketing tactics and creative projects in-house and with 3rd party agencies.• Developed and implemented efficiency with best practice strategy/standards of work.• Identified market insights and trends and created solutions that meet customer needs.• Implemented programs targeting C-Suite, distribution, and government accounts.• Led the launch of the first value-based models tool, BaseCase, with 72% adoption.• Partnered on MarTech Stack implementation/integration (Seismic, Marketo...).• Successfully launched Seismic (Content Management System).• Successfully led the virtual/in-person National Sales/Service Meeting (600 attendees). • Managed the weekly internal newsletter (1,900 recipients) generating an 87% open rate.SUCCESS METRICS:• Seismic: 96% platform adoption in a 10-month time period.• Lead generation improvement: +60% MQLs YoY.• LinkedIn Company Profile increased engagement rate: 5% (standard: 3%)• 2022 National Meeting overall satisfaction: 8.4/10 (highest rate over the last 5 years).• Cost-saving plan: $30K in the 2 first quarters.AWARDS: Marketer of the year received in 2021Aspiring Leaders Mentorship Program in 2022
  • Radiometer
    Group Product Manager (Blood Gas/Immunoassay/Samplers/Monitoring)
    Radiometer May 2018 - Aug 2020
    Brønshøj, Dk
    • Defined and implemented go-to-market strategies, digital marketing strategy and targeted campaigns for all product lines in laboratory and critical care (Blood Gas (BG), Samplers, Monitoring and Immunoassay) that increased revenue growth• Led the North American marketing team of five product, digital marketing and scientific affair managers.• Improved the Customer Experience through communication from the previous year (9.0/10 CSS/NPS/CES)• Created targeted programs for group purchasing organization (Vizient, HPG...).• Reported strategies/campaigns effectiveness through KPI & Visual Management.SUCCESS METRICS:+57% BG units YoY | +10% samplers revenue YoY | +84% growth on 12 months funnel+40% YoY in Wins from Marketing | +34% YoY in MQLs | +8% YoY web traffic growthCERTIFICATIONS: Danaher Digital marketing Basics & Advanced | Daily Management | Visual Management & Crucial ConversationAWARD: Star Award (Radiometer)
  • Radiometer
    North America Product Manager Monitoring & Immunoassay
    Radiometer Aug 2016 - Apr 2018
    Brønshøj, Dk
    • Defined and implemented go-to-market strategies, digital marketing strategy and targeted campaigns for Monitoring and Immunoassay that increased market share and revenue growth• Created targeted marketing programs for key group purchasing organization (Vizient, HPG...).
  • Radiometer
    Product Manager Monitoring
    Radiometer Jul 2012 - Jul 2016
    Brønshøj, Dk
    • Increased by >+50% monitoring revenue in a 6-month time period through a successful distribution partnership with Philips Respironics in homecare market. • Led growth strategies in Homecare & Critical Care increasing ICU leads by +37%.• Introduced the first TCM5, new generation of transcutaneous monitoring.• Successfully launched new software and customer care products/services.• Built homecare business case to grow in Europe/USA for Leadership team• Partnered with Thought Leaders on care reimbursement (VOC, advisory board, studies).• Drove product roadmaps and go-to-market plan with cross-functional teams• Strategically implemented Transformative Marketing and partnered with Sales & Inside Sales to ensure lead prioritization and follow-up.• Enhanced the customer experience through connectivity partnerships (Philips, GE...).• Developed a global toolkit with Philips Healthcare for Neonatal Intensive Care users.• Collaborated with global marketing to develop new marketing/sales collaterals.SUCCESS METRICS:• >$1.5M additional revenue in monitoring business in homecare• Growth base retention +5% YoY• Lead Generation Growth-new segment +37% ICU leads• Contributed to competitive take: 89% Win Rate with "Win Against" programsCERTIFICATIONS: Danaher Leadership Essentials / PSP (Problem Solving Process)AWARD: Award for Best Marketing Tools (Radiometer Denmark)
  • Air Products
    Homecare Marketing Manager
    Air Products Jan 2011 - Jun 2012
    Allentown, Pennsylvania, Us
    • Crafted overall marketing strategy and targeted plans with growth opportunities in respiratory & nutrition/diabetes activities• Partnered with global cross-functional Brand teams to develop a refreshed European brand identity for Linde® Homecare after acquisition• Successfully planned and executed B2B / B2C marketing campaigns and tactics targeting patients and physicians
  • Ocp Répartition
    Product & Project Manager – Innovative Services
    Ocp Répartition Jan 2006 - Dec 2010
    Saint Ouen Cedex, Fr
    • Launched an Innovative Customer "Specialists’ Club"​ targeting 900 pharmacies delivering chronicle diseases treatment: oncology, HIV, hepatitis which lead to +10% members in 10-month time period• Managed & coordinated "Specialists’ Club"​ activities (conferences, trainings, collaterals, website)• Developed partnerships with healthcare professionals & KOLs (Patients Associations, hospitals, laboratories, homecare providers)• Analyzed sales & markets to define new opportunities in homecare segment with targeted campaigns • Trained sales team and worked on external/internal communication• Developed new services for pharmacies to optimize their purchases and management: Depotrade Central purchasing platform, logistic solutions, Support for Pharmacist
  • The Phone House Telecom Gmbh
    Marketing & Communications Assistant
    The Phone House Telecom Gmbh 2004 - 2005
    Münster, De
    • Strategic recommendations on the 2005-2006 media plan & Budget Management • Publishing: Coordination of communication tools (POS, brochures ...) • Direct Marketing: Operational management of mailings (30 000 to 600 000 copies) • Communication: Follow up of media relations & campaigns (Samsung ...)
  • Procter & Gamble
    Consumer Marketing Specialist
    Procter & Gamble 2001 - 2002
    Cincinnati, Ohio, Us

Ikram Guerd Skills

Dispositif M????dical Marketing Responsable Produit Strat????gie Marketing Product Marketing Marketing Strategy Strat????gie Product Management Medical Devices Management Management Marketing Business Strategy Analyse De March???? Pharmaceutical Industry Lancement De Produit Market Access Product Launch Strategy Market Analysis Strat????gie De Commercialisation Strat????gie Commerciale Services De Sant???? Market Research Market Development Marketing Management System Monitoring Secteur Pharmaceutique Microsoft Powerpoint Marketing En Ligne Marketing Digital Google Analytics Marketing Btob ?????tude De March???? Strat????gie Go To Market

Ikram Guerd Education Details

  • Harvard Business School Online
    Harvard Business School Online
    Certificate In Business Analytics - Economics For Managers - Financial Accounting
  • Isg Institut Supérieur De Gestion
    Isg Institut Supérieur De Gestion
    Masters In Strategic Marketing & Communication
  • Université Paris 8
    Université Paris 8
    Import-Export

Frequently Asked Questions about Ikram Guerd

What company does Ikram Guerd work for?

Ikram Guerd works for Aspivix

What is Ikram Guerd's role at the current company?

Ikram Guerd's current role is Women's Health Leader, General Manager & VP Global Marketing @Aspivix | Award-Winning Marketing Advisor | Speaker | Mentor & Coach | Board of Directors.

What is Ikram Guerd's email address?

Ikram Guerd's email address is ikram.guerd@ocp.fr

What schools did Ikram Guerd attend?

Ikram Guerd attended Harvard Business School Online, Isg Institut Supérieur De Gestion, Université Paris 8.

What are some of Ikram Guerd's interests?

Ikram Guerd has interest in Usa, Croatia=> America, Thailand, Germany, Belgium, Theater (Shakespeare), Malaysia, Cambodia, Health, Cinema.

What skills is Ikram Guerd known for?

Ikram Guerd has skills like Dispositif M????dical, Marketing, Responsable Produit, Strat????gie Marketing, Product Marketing, Marketing Strategy, Strat????gie, Product Management, Medical Devices, Management, Management Marketing, Business Strategy.

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