Chief Marketing Officer
CurrentLeading the strategic vision and marketing operations for a diverse portfolio of national franchise brands including ACDC Express (electrical retail), Titan Electrical (electrical service), The Local Farmer (sustainable agriculture), and King Protea Designs (architecture & interior design). Orchestrating a comprehensive marketing ecosystem through the leadership of a multi-disciplinary team of marketing professionals.Key Responsibilities: - Drive overall marketing strategy and brand development across multiple national franchise operations, ensuring consistent growth and market expansion. - Lead and mentor a diverse marketing team of 15+ professionals including Account Executives, Digital Marketing specialists, Content creators, Design professionals, and Marketing support staff. - Oversee the development and execution of integrated marketing campaigns that drive franchise growth, brand awareness, and revenue acceleration across diverse industry verticals. - Establish and maintain marketing KPIs, budgets, and performance metrics while optimizing resource allocation across departments and brands. - Spearhead the digital transformation of marketing operations, implementing innovative technologies and processes to enhance efficiency and effectiveness. - Direct the creation and execution of brand storytelling initiatives across multiple channels, ensuring consistency and impact across all customer touchpoints.Strategic Focus Areas: - Multi-brand Portfolio Management. - Team Leadership & Development. - Marketing Strategy & Innovation. - Budget Oversight & Optimization. - Digital Transformation. - Brand Development & Growth. - Franchise Network Expansion. - Cross-functional Team Collaboration.Department Oversight: - Digital Marketing & SEO. - Content Strategy & Creation. - Social Media Management. - Customer Relationship Management. - Creative Services (Design & Video). - Account Management. - Marketing Operations.