• Identify engagement opportunities across social, focusing on brand’s TOV• Develop and execute campaign engagement strategies• Ideation and implement of YouTube Community Tabs across multiple channels, including strategy, calendaring, and posting• Track and analyze brand data and sentiment to create reports that verify success of engagement efforts• Responsible for red carpet coverage and live tweeting of show series and virtual movie premieres• Heightened understanding of various platform algorithms

• Former head of order processing and fulfillment for HitchSwitch & sister company, NewPassportPhoto.com• Monitored online presence of company’s brand and engaged with users, strengthening customer relationships• Developed engagement strategies to encourage participation on social• Fielded customer complaints and issues, with +90% of issues resolved to customer satisfaction

• Maintained strong social media presence across platforms• Successfully spearheaded online marketing campaigns for shop events • Redesigned shop website, introducing a bi-weekly series

• Worked on the development of new social media plans in order to prepare for future projects and increase brand awareness• Assisted the Social Media Manager in ideation and creation of social posts for the brand's accounts• Owned copywriting for blog entries on various topics such as fashion & beauty

• Former brand ambassador for all social media platforms including Facebook, Twitter, & Instagram• Wrote, edited, and published content to share across the brand's social channels and blog• Worked with a team to bake, construct, and package handmade mason jar cakes for various well-known clients

• Successfully managed the brand's social media platforms via programs such as HootSuite• Grew customer and client relationships through 1-on-1 interviews and social campaigns• Former assistant to the head graphic designer in content creation for the brand's official website