• Develop and execute multi-channel digital and print marketing strategy for all Keshet programs, events and general branding• Develop and execute Public Relations strategy including press releases and media placements• Develop and manage content for Keshet website• Serve as Junior Board liaison• Manage Peer-to-Peer Fundraising and Auction platforms for all fundraising events• Develop and edit bi-annual newsletter content• Develop and maintain strong relationships with external partners, Board of Directors, donors, key stakeholders, and media contacts

City SolesDocumentary "Telling the Real Story of Artisan Shoe Designers"• Developed multichannel digital marketing communication plan to generate funding for a documentary film project through Kickstarter, including email, mobile, and social media channels• Exceeded Kickstarter fundraising goal• Sourcing additional project funding through alternate channels, such as international trade organizationsDePaul University• Strategic consulting, including website content refresh, SEO optimization, and email and print communication materials, for DePaul University Ministry/Office of Religious Diversity to increase awareness and attendance at the DePaul University Jewish Life High Holiday services.Garcia for Mayor of ChicagoDeputy Finance Director• Developed and managed multiple donor bundler relationships to obtain high value donations for mayoral campaign• Managed local fundraiser relationships, event development and execution• Acted as candidate advance liaison for fundraising events• Responsible for donor research for candidate appeals• Managed ongoing donor direct mail communication program

RewardsManaged national consumer brand partnerships through Discover Deals program; provided value-added cardmember rewards driving incremental sales, activity and loyalty • Managed 200+ programs/yr with integrated multi-channel communications: Discover.com content, email, direct mail. Brands: Crate & Barrel, Expedia, Kohl's, Land of Nod, Walgreens, JC Penney, Shutterfly and more; targeting through transactional/behavioral data mining• Managed requirements development/implementation of new operations interface; large-scale project requiring multiple key stakeholder management E Business Interactive Developed digital strategies to drive sales, receivables, and cardmember engagement• Optimized Discover.com digital placements by message relevancy, conversion rates, loans, sales, revenue; required targeting strategy through transactional/behavioral data mining• Developed digital paid media campaigns Activation & SalesDeveloped profitable strategies to drive International sales volume, increase international/domestic Discover acceptance awareness, and drive incremental sales volume from inactive accounts• Developed international Discover acceptance awareness marketing strategy through digital paid media placements, Discover.com site placements; drove 12% Sales growth YOY • Designed successful Catalina Coupon program, built profitable direct mail/email programs to drive domestic acceptance awareness; exceeded $1Bn Sales and 30 Day Net Active Outlet goals for 2 years• Developed/managed profitable telemarketing strategies increasing Discover usage/brand engagement; drove $750MM annual incremental Sales volume• Managed 4 multi-channel cardmember retention programs: telemarketing, direct mail, cardmember statements, e mail• Used analytics/profitability metrics to drive offer and targeting strategiesManaged and developed:Strong cross-functional internal/external business partner relationshipsMultiple direct reports$11-14MM annual expense budgets

• Developed local store marketing plan for a new McDonald’s restaurant location. • Implemented all marketing materials for Hercules Happy Meal promotion throughout Italy.

Developed and implemented strategic advertising plans including print, broadcast and direct mail communications for clients such as Holiday Inn Hotels, Marriott Hotels, Ed Debevic’s, Edwardo’s Natural Pizza, The Original Gino’s East of Chicago Pizza, MacNeal Health Care System, and the Chicago Cable Marketing Council.