Ilana Manaster Email & Phone Number

Chicago, Illinois, United States

Chicago, Il

• Constructed a new voice agent for Samsung—including name, personality and dialogue• Working in a team from Prophet, utilized strategy and research to create a voice that highlights the company’s differentiating characteristics and brand values• Co-taught a training for scriptwriters that introduced the personality and gave practical techniques to ensure consistency • Wrote dialogue style guidelines, scripts, and consulted on further dialogue creation

Greater Chicago Area

From shiny new startups to longstanding institutions, I have created Brand Voices for organizations of all shapes, sizes and situations. I consider it my responsibility to find a Voice for each company that expresses the essence of who they are, what they stand for and where they are going—every single time they communicate. Clear explanations, practical tools and flexible applications ensure consistency at every single touchpoint.

Consumer-facing marketing copy in branded voice

Provide brand writing a strategy content for a wide range of clients, including brand voice documents, website copy development and marketing materials.

• Brought existing Brand Voice Attributes to life for a century-old water meter company• Created in-depth voice guidelines with guardrails, practical tactics, clear-cut checklists and before/after copy exercises• Designed a training module based on the guidelines to explain what Brand Voice is, why it is important as well as how to use the Sensus voice• Led trainings with writing exercises and in-person feedback in North Carolina and the UK

Brand voice documents, marketing communicationsClients: Citi, Quintiles

Greater New York City Area

Hired to teach Business Communications for undergraduate business majors at Yeshiva University. Part of the writing core curriculum.

Animated video script/development, ad copy, various marketing materialsClients: PwC, NASA

Brand Voice development, digital copywritingClients: Union Square Hospitality Group, Maneas

Received fellowship to teach Undergraduate Writing for two years.

Speechwriting, Brand Voice development, Brand Architecture development, training modules across global interests. Led writing workshops for multiple corporate clients.Clients: SAP, Motorola Mobility, Motorola Solutions, Tata

Character development based on voice attributes, multimedia deliverables, namingClient: Verizon

Master Of Fine Arts (Mfa), Creative Writing, Translation

Emphasis on novel development and literature Coursework in contemporary literature, literature in translation and Spanish Thesis.

Master Of Fine Arts (Mfa), Film And Video

Emphasis on writing for performance in film and theater Coursework included playwriting, art history, cinema studies as well as video.

Bachelor'S Degree, Philosophy, 3.8

Activities and Societies: Phi Beta KappaMagna Cum Laude, Dean's list all terms