General Partner
CurrentI focus on Seed and pre-Seed B2B SaaS and Digital Commerce companies. Areas of particular interest include e-commerce enablement, digital health, fintech (including proptech) and future of work.Active investments: Via, Loop Returns, Nomad Labs, Trendsi, Tava Health, Rising Team, Cambio, Nyquist Data, Gritwell, Gordy Health.Peterson Ventures, located in Utah and the Bay Area, is a Seed and pre-Seed venture fund that invests across B2B SaaS and Digital Commerce (including retail, fintech and digital health). Since its founding in 2012, the team has backed 6 unicorns, including Allbirds, Ethos, Lucid Software, and Nomi Health. The Peterson Ventures portfolio consists of almost 100 companies and the firm has over $400m in assets under management. Peterson Ventures has invested a majority of its vintage funds into Utah and Bay Area startups, where founding partner Joel Peterson has taught at the Stanford Graduate School of Business for 25 years. It is the ten year old venture arm of the 20+ year old Peterson Partners platform, an independent investment management firm with $1.4B assets under management and investments across a variety of alternative asset classes.