I'm a seasoned international business development, commercial and operations director with broad experience in developing and executing new growth drivers in the F&B, restaurants, retail, hospitality and FMCG industries, including leading international expansion and operations, creating new concepts, diversifying to new channels and building franchise systems.I’ve led the international expansion of KellyDeli, Yo Sushi (SnowFox group) and Eat Happy Group to over 10 new markets in Europe, America and the Middle East, drove growth to over 500 new points of sales and annual sales over €100M. I’ve developed and executed disruptive strategies, new business models, new formats and led diversification to new channels including central kitchen, dark stores, home delivery and travel retail which led to additional annual sales of over €25M.I’ve managed international operations of multiple markets, such as the UK, France, the Netherlands, Denmark and Sweden, directing the local teams and being in charge and accountable for the countries P&L, annual budget and mid-long term growth strategy.I’m an experienced international negotiator and have developed and signed commercial agreements with leading global retailers, such as Tesco, Carrefour and Ahold Delhaize, with global travel retailers, including SSP and HMSHost International, and with dozens of franchisees, distributors, landlords and suppliers.I've a strong track record of defining strategic development opportunities and converting them into sustainable long-term businesses. I led multiple cross-country and cross-functional teams through projects’ life cycle from ideation to execution, whether it’s in penetrating to new markets or developing and rolling-out new concepts and new growth engines internationally.Email me: ✉ ilan.grunfeld@gmail.com or call me: ✆ +44 7432 730287
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Commercial DirectorB BagelLondon, Gb -
B2B Commercial DevelopmentB Bagel Sep 2024 - PresentLondon Area, United KingdomDeveloping and scaling up new growth engines and commercial partnerships, including wholesale and catering channels -
International Business Development Consultant (F&B, Retail & Fmcg)Self-Employed Sep 2022 - PresentLondon, England, United KingdomDeveloped entry strategy to new markets for a fast growing food concept; built a business case, set up local operation and commercial partnerships.Designed a strategic growth plan for a disruptive premium fresh food home delivery startup. Developed business model, positioning, pricing, logistics and new locations.
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Director Of International & Business DevelopmentEat Happy Group Nov 2020 - Aug 2022London, England, United KingdomEat Happy Group is a European multi-channel fresh Asian food operator with over 2,500 POS.Headed the international unit, expanded to, and oversaw, three new markets (The UK, France and The Netherlands).Developed the International and new businesses' growth strategy.Managed cross-functional team to penetrate, set up, scale up and support new countries.Developed new channels and growth engines, including small points of sale format, central kitchens, dark kitchens and home delivery.Set up, executed and monitored new initiatives, business cases, budgets and project plans.Set up and chaired controlling committees for the group's markets and business units.Led international commercial negotiations with retailers, suppliers, landlords and service providers.Directed development and implementation of break-through, interactive, digital point of sale. -
Business & International Development DirectorYo! Sushi Nov 2019 - Oct 2020London, United KingdomLed the international growth of YO!’s multi-format portfolio to new markets, including organic and M&A growth, company owned sites and franchise system development.Developed new growth engines and business models, such as home delivery and centralized production units. -
Director Of Business And International Development (International Expansion & Format Development)Kellydeli Oct 2017 - Nov 2019London, United KingdomKellyDeli is sushi and Asian food operator, franchisor and provider with over 1,500 POS in 12 countries.Designed and led the company's international expansion and omni-channel development strategy. Identified and prioritized target markets and customers, developed relationships, negotiated and signed contracts with multiple leading retailers partners.Led cross-functional and cross-country teams to open new markets. Set up the company operation in new countries including incorporation of a subsidiary, recruitment of local franchisees, negotiation with suppliers, finding local service providers and recruitment of local teams.Developed new formats to diversify the company portfolio into new channels, including home delivery, dark kitchens, central kitchens and travel retail, from ideation to development of business models, business plans and project management of the implementation.Set up the company operations with home delivery aggregators on an international scale. Developed and launched the company's own app and e-commerce platform for home delivery and collection services. -
Head Of Business DevelopmentKellydeli Nov 2014 - Sep 2017London, United Kingdom -
Business Development / M&A ManagerGruppo Campari Oct 2013 - Oct 2014Milan Area, ItalyIdentified potential acquisition targets’, evaluated their financials and potential and negotiated their acquisition. Developed business plans and financial scenario analyses to open new markets, including shaping organizational model, valuing structure costs and forecasting break-even and ROI. -
Mba Intern - Global Soybean Team, Business Development, Strategy & PlanningSyngenta Aug 2012 - Nov 2012Montevideo, Sao PauloDesigned knowledge management, BI methodology and online platform, capturing and processing information and data, to support strategic decision making.Developed expansion strategy for new markets, including analysis of the competitive landscape and the customers’ needs. -
Mba Intern - Business DevelopmentRka Jun 2012 - Aug 2012Identified tourism and agribusiness opportunities in Nicaragua. Evaluated projects feasibility and recommended on investments.
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Chief AnalystAdkit Jul 2010 - Aug 2011Led research teams of up to 10. Analyzed worldwide best-practices; business strategies, innovative products and investment opportunities, to consult strategic decisions of leading FMCG, telecommunication and finance firms. -
Senior AnalystAdkit Mar 2009 - Jun 2010 -
Research AnalystAdkit Nov 2007 - Feb 2009
Ilan Grunfeld Education Details
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Mba Exchange -
Business Administration, Spanish And Latin American Studies
Frequently Asked Questions about Ilan Grunfeld
What company does Ilan Grunfeld work for?
Ilan Grunfeld works for B Bagel
What is Ilan Grunfeld's role at the current company?
Ilan Grunfeld's current role is Commercial Director.
What schools did Ilan Grunfeld attend?
Ilan Grunfeld attended Esade Business School, Fundação Getulio Vargas / Fgv, The Hebrew University Of Jerusalem.
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