'CEO of the Year' Smart Mobility Award 2024

Driving Brodmann17’s business strategy and growth engines.

Chief Business Officer at Sony Semi IoT BU (ex. Altair), responsible for Global Sales, Business Development and Marketing for IoT cellular connectivity, DNN and AI. Lead the strategic shift into the Internet of Things market. Worked with the largest OEMs and ODMs worldwide including wearables, telematics, smart metering, logistics and tracking, healthcare, consumer electronics, cellular operators, SIM and security.

Small Cells BU co-management, with business responsibility for America and Europe, business development with customers and the global eco system.

Baseband microwave products management and marketing, go-to-market strategy, product roadmap and definition, launch and delivery. In-depth technical solution architecture and product definition with key customers and tier 1 operators. IP integration with other Broadcom BUs. Cross functional product decisions and prioritization – chip roadmap, feasibility investments, customer features, release content and milestones, feature standardization. Strategic value proposition (market and competitive analysis, performance, interoperability to installed base, differentiation, time to market, cost and pricing). Product collateral. Represented Broadcom in ETSI TM4. Led the product team.

Led product value chain, product management, product marketing and go-to-market strategy and execution. Managed the product roadmap, definition, delivery and launch (NPI). Managed the product team. Support regional sales teams, partners and strategic customers. Segmentation, differentiation and positioning, definition of channels and partners, business development strategy, promotion strategy, commercial offers and training. Product OEMing. Market and competitive analysis.

Lead and managed the R&D (engineering) group developing an innovative product, including NMS and embedded software, hardware, integration and QA, algorithmic research. Managed the operations supply chain, subcontractors, quality and infrastructure. Raised CSO funding.

Lead the Product Management and Marketing team. Product strategy, roadmap, positioning, new products kickoff and launch, pricing and margins, competitive analysis, product marketing collaterals, application notes, white papers and data sheets. Business development with tier 1 OEMs and operators. Changed ETSI regulation to open new markets and increase revenue. Commercial and regulatory due diligence for new markets. Lead Actelis’ standardization strategy and execution (in MEF, IEEE, ANSI, ETSI, ITU-T and DSLF), including speaking opportunities for the MEF. Author of ITU-T G.998.3 and G.998.2. Raised CSO funding. Leading and influential in running a global organization – sales, operations, board of directors, US HQ and various cultures.

Established and co-managed Actelis' R&D. Responsible for product delivery from definition to production. Organization and structure, team building, methodology, processes, tools, interfaces, project management and quality. Outsourcing negotiation and contracts. Managed diverse engineering teams: system engineering, hardware design, system verification, mechanical engineering.

Lead system architecture and infrastructure group (ATM and IP switching core, traffic management and QoS, fast backplanes, ASIC).