Ilan Sobel Email & Phone Number

Rehovot, Il

Vancouver, British Columbia, Ca

BioHarvest Sciences Inc. (CSE: BHSC) (OTCQB: CNVCF) is a public biotech company that has developed a patented Botanical Synthesis platform technology capable of growing the active and beneficial compounds in fruit & plants, at an industrial scale, without the need to grow the plant itself. BioHarvest has invested 16 years & >$75M to develop our Botanical Synthesis Technology, which produces unique and patentable botanical compositions which contain a “target optimized” combination of the phyto-medicinal compounds (with high solubility and bio-availability) found in the original plant. No other company has developed a commercially viable plant cell culture platform at the industrial scale of BioHarvest. BioHarvest is focused on leveraging this platform technology across the following business units: Plant Cell Culture Development and Manufacturing: BioHarvest is leveraging its Botanical Synthesis technology to allow global pharmaceutical, cosmeceutical, and nutraceutical partners to develop proprietary botanical formulations with unmatched predictability & consistency, manufactured at industrial scale under exclusive partnerships. Direct to Consumer/Direct to Doctor Nutraceuticals Business Anchored in Science: BioHarvest has built its own direct to consumer business of propriety botanical compositions. The first product, VINIA® was launched into the US in 2021 and has exceeded 50,000 users (>$20M USD Revenue). VINIA® contains multiple polyphenols, including Piceid Resveratrol, with an amount in each daily 400mg capsule that is equivalent to 1,000 grapes, resulting in a powerful nutraceutical that has been clinically proven (in a published double-blind placebo-controlled study), to significantly increase dilation of arteries. This increased dilation of arteries improves blood flow and the delivery of oxygen and nutrients to the body, tissue and organs. BioHarvest is the only company that produces red grape sourced Piceid resveratrol at an industrial scale.

The Internet of Things (IOT) have changed the way companies do business across so many industries enabling critical data to be supplied in real time allowing smarter and faster decision making across the value chain. Weissbeerger is the latest BIG DATA company to change the game in how major Breweries and Soft Drink Manufacturers manage their end to end business. WeissBeerger, has disrupted the Draft Beer and Soft Drink Fountain categories with the launch of a breakthrough new product called Beverage Analytics™. WeissBeerger specializes in the development and marketing of real-time solutions for monitoring beverage consumption, increasing sales and reducing supply chain costs for beverage companies, distributors, and their customers. Their Beverage Analytics™ End to End System is a GAME CHANGER for Beverage Companies by enabling these companies to monitor, promote and analyze their brands down to the individual outlet level. They achieve this by using BIG DATA intelligence and Internet Of Things (IOT) capabilities and enable their customers to turn this data into specific actions to drive top line revenue and bottom line profitability. Beverage Analytics™ has the capability to do all of this across categories such as Beer, Soft Drinks, Teas, Juices, Frozen beverages , Coffee and more

Atlanta, Ga, Us

Leadership Scope: In capacity as S.V.P/General Manager, orchestrated strategic efforts for infrastructure, process improvement, internal systems and operational efficiency, following acquisition of young brands, whilst continuing to drive/nurture innovative, entrepreneurial culture. Grew portfolio of leading beverage and youth culture brands including vitaminwater, smartwater, fruitwater, Powerade, NOS and Full Throttle to $3.5 Billion in Retail Sales. Delivered consistent business results with strong volume growth, market share gains in every category (Ingredient Enhanced Water, Sports Drink and Energy Drink), and step-changed profitability for the overall business. Implemented common innovation framework model into the organization that serves as a best-in-class prototype and has enabled the delivery of a consistent cycle of successful new product, brand and packaging solutions.

Atlanta, Ga, Us

Leadership Scope: Championed business growth, market development, customer acquisition, innovation and commercialization strategies for the Company’s 12th largest global market and most lucrative market in Africa and Eurasia—bolstered organizational infrastructure to enhance diversity and increase team productivity in changing cultural landscape. Successfully eliminated a major competitive threat from Pepsi re-entering South Africa and preserved 90% + market share of Sparkling Beverages. Reinforced best-in-class innovation through consistent cycle of new product development, brand and packaging solutions - drove leadership position in Sports Drink and Bottled Water categories, increased share in Energy and Tea categories by 15% and 10% respectively.

Atlanta, Ga, Us

Leadership Scope: Selected by head of Asia Group and China President to course-correct marketing and innovation strategies and re-engage cross-functional teams for business experiencing significant slow down in growth. Delivered strong results in short period - revitalized the marketing organization into one of the best in the globe; propelled Coca-Cola brand to top preferred choice among Chinese youth; accelerated Sprite's leadership status as the #1 carbonated beverage in China; and launched and built Minute Maid Pulpy into a Billion dollar brand.

Atlanta, Ga, Us

Leadership Scope: Transformed business, revenue and market performance during challenging economic conditions—drove proactive strategies to maximize profitability for $500M Revenue market.Repeatedly fueled global-scale, breakthrough business innovations and architected several product launches; effectively positioned the Hong Kong location as an “Innovation Hothouse” for the Asia Pacific Region.

Atlanta, Ga, Us

Leadership Scope: Focused on infrastructure, marketing and commercialization for new beveragecategories in 8 countries. Successfully developed and launched juice drink, water, tea and energy drink business/brand platforms across multiple markets in South East and West Asia. Created innovative “developing market” brand/business models for highly competitive, low-margin water category; efforts served as benchmark for market development in other regions and were instrumental in growing company from small player to a close #2 brand position in Thailand.

Atlanta, Ga, Us

New Beverage Manager – Asia Pacific (2000)International Customer Marketing Manager for 7-Eleven Global Business – Asia Pacific (1999-2000)Consumer Marketing Manager – Hong Kong and Macau (1998-1999)Management Intern – Middle East and Far East Asia (1997)

Held internship and entry-level roles in diverse industries for leading brands—PEPSI-COLA, SYDNEY WATER and FOUR SEASONS/REGENT HOTELS and RESORTS.