Brand image department focusing on end-to-end creative production of video and photoshoot. It has been a real 360° experience, intense and satisfying.In detail:VIDEO PRODUCTION & DIRECTION: Management of the end to end production process to translate creative ideas into newswhorty contents.Art buying, Definition, negotiation and monitoring of technical quality standards and creative integrity on all the deliverables, according to creative guidelines and budget needs. Ensure that all tracking is implemented correctly and efficiently, and executions are flawless
in compliance with deadlines. I entirely managed the whole process for all contents I produced, from inspiration to online.ART DIRECTION & CONCEPT DESIGN: Translation of creative ideas and brand universe/values into technical and native execution for various platform at global scale using technological innovation and immersive storytelling. Conception of projects / stories trough creative lenses using a disruptive – out of the box - approach, an innovative vision and an excellent taste to support the brand further in its new era. TREND RESEARCH: Analyse the competitive area, the social context and the like minded industries strategies and aesthetics to make the brand a reflection of a specific target and lifestyle in order to create a strong engagement with the evolving generations. Implement the target insight to make the experience memorable. Keep focus on audience trough market trends and influencers.STRATEGY: Realization of high performance digital contents across display, social mobile and online channels (including website, magazine and ecommerce). Maximise the contents produced in order to have more contents possible and align them with different platforms languages.