I am responsible for the institutional communication of the Port System Authority. I am also responsible for the promotion of the Port System, closely cooperating with the President to develop plans and methods, as far as the cruise sector is concerned, to maintain cruise lines actually calling Catania and to attract additional customers; I develop and maintain relationships with cruise lines and travel agents, to increase awareness and positive perception of the port and city of Catania and of their surroundings, with the ultimate goal of increasing the cruise passenger volume.I develop and implement advertising and promotional programs, advising the Port System Authority, on trends and developments in the cruise industry. I interact with cruise line managers and ground service agents to improve customer service, strengthen alliances and ensure satisfaction. I work for the development and implementation of local, national and international promotional events, such as exhibitions in the cruise and logistics sectors., to which I also partecipate. I prepare PPT presentations for informational cruise seminars, workshops and/or travel and tourism trade shows. I develop, maintain and continuously improve the Port System Authority digital identity, including website and social medias.

As marketing manager I manage and coordinate all marketing, advertising and promotional activities and I conduct market research to determine market requirements for existing and future products.I Identify, develop, and evaluate marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. I also formulate, direct and coordinate marketing activities and policies to promote products and services and I coordinate and support the activities of our reseller channel.

Development of Marketing Strategies. Translations from Italian into English and from English into Italian

Reporting to the sales manager. Generation of leads and contacts follow-up. B2B sales assistance. Management of the indirect sales network (sales agents and distributors).

Sales and marketing start-up and development of the company. Responsible for ensuring compliance with quality standards and providing marketing and sales support to all areas. Management of the executive team to create, develop, establish, maintain, and monitor strategic alliances. Key thought leader, facilitating others in developing new strategies and forward thinking.