Ilayda Velioglu Email and Phone Number

1-year rotational program in Product Relations, Product Marketing, and Marketing Communications. Presented an International Project for Mac among Gen-Z to top-tier Apple marketing departments.• In Marcom, worked in Brand team as Brand Manager for product launch preparations (WWDC23 – Mac Studio, Q423 AirPods Pro). Supported on Brand Study analysis for Türkiye market.• In PR, worked on coverages about media reflections on products, launches and planned event structure.• In PM, helped for FY24 planning, gave product briefings to Türkiye Retail and Corporate team. Helped analyzing data sets for product strategy and managed event structure flow.

• Contributed to various areas including Event Management, Internal/External Communication, Marketing Budget Management, SAP Ariba entries and follow-ups with external/internal vendors, Trade Marketing, Display Management.

February 2020 to June 2020 worked as half-time; June 2020 to September 2020 worked as full time. Learned and improved in Event Management, Trade Marketing, POSM Production, Internal Communication, Display Management, Marketing Budget Management. Learned Hybris and Ariba.