Building tomorrow's tech society with cultural diversity: 2hearts is a community of people with immigration backgrounds from the tech scene (founders, investors, top executives) with the mission to empower great talent with immigration backgrounds to enrich Europe`s tech economy.

Defined and executed product roadmaps to enhance in-app product offerings, incorporating user feedback, market research, and strategic alignment with company goals.Developed and refined go-to-market strategies for new in-app features, working closely with cross-functional teams to ensure alignment on objectives and timelines.Oversaw product data migration between the Gorillas and Getir applications, ensuring seamless integration, data integrity, and minimal disruption for end-users.Conducted A/B testing and analysis to optimize in-app messaging and feature usage, improving click-through and conversion rates by up to 20%.Utilized analytics tools to monitor user behavior and product performance, generating insights to iterate on features and drive user engagement through data-driven product decisions.

Led the automation of planning workflows by developing Excel macros, transforming complex processes to achieve a 70% increase in efficiency and improve overall project timelines.Designed and implemented Power BI dashboards for weekly forecast and sales insights, providing management with real-time, data-driven insights to inform product and project decisions.Monitored key performance indicators (KPIs) in demand planning to assess performance, identify opportunities for improvement, and support strategic recommendations that enhance demand forecasting and product alignment.Collaborated with cross-functional teams, including supply chain, operations, buying, and sales, to ensure seamless alignment on-demand fulfillment, proactively addressing potential project bottlenecks and optimizing inventory flow.

Collaborated closely with ABAP Developers and the quality assurance team to design, develop, and rigorously test new functionality and enhancements.Configured SAP systems in alignment with customer business requirements, specializing in the Human Capital Management (HCM) module.Worked with clients to provide them with tailored solutions, training, and support during the rollout of new SAP functionalities, facilitating smooth transitions and minimizing disruptions.

Developed high-quality senior executive-level presentations and briefing materials for internal and external meetings, effectively conveying complex concepts and insights to key stakeholders.Assisted in managing Salesforce data and maintaining accurate and up-to-date information to enhance client relationship management and business development efforts.Leveraged analytical skills to assist in client projects and deliverables, contributing to the successful execution and completion of consulting engagements.

Collaborated closely with the CEO to develop and execute comprehensive marketing campaigns, utilizing Google Analytics to analyze customer behavior and tailor strategies accordingly.Independently led the end-to-end management of marketing campaigns, from conceptualization to implementation and performance analysis.Conducted market research and competitor analysis to identify trends and opportunities, informing the development of innovative marketing strategies.