Ignacio L. Cantú Email & Phone Number

Granite Bay, California, United States

Baseball and Sports Cards and Collectibles

Granite, Bay Ca

RESPONSIBILITY• Identify, close, and lead the delivery of digital transformation projects and services in enterprise and global accounts in USA, Canada, and Latin America.• Develop C-level strategy and lead functional team delivery of applications, software engineering, infrastructure, and IT engineering services.ACCOMPLISHMENTS• Overachieved sales, profit, and growth goals in assigned Fortune 100 accounts.• Grew annual revenue by 17%+ in assigned global accounts.• Developed sales strategy and led delivery of services for applications, ERP, mobile, Agile and DevOps, test and integration, automation, big data, analytics, cloud transformations, data centers, and networking infrastructure.• Transformed client quarterly business reviews (QBRs) from retro-tactical to proactive-strategic, highly collaborative and aligned on client priorities. • Converted contracts and services from FTE models to performance and outcomes based.• Led account, engineering, and operations teams in developing client services POR/Roadmap.• Developed partner ecosystem and channel program for communications, media, entertainment, and technology business.

Roseville, California

RESPONSIBILITY• Develop business strategy and lead sales, marketing, engineering, and support teams to overachieve revenue, profit, market share, and business goals.• Develop sales strategy and lead managers, corporate account reps, partner managers, solution architects, and support teams to overachieve sales goals.• Develop marketing strategy and lead managers, product marketing, channel and partner marketing, and awareness and demand generation teams.• Product-life-cycles, solution definitions, value-propositions, messaging/positioning, pricing, forecasting, competitive analysis, and new product introductions.• Awareness and demand generation, advertising, promotions, trade-in programs, lifetime warranty program, press/analyst relations, trade shows, field events, and WWW.• Develop channel partner program, pricing, promotions, sales and marketing tools, market development funds, training and support.ACCOMPLISHMENTS• Consistent overachievement of sales revenue, market share, and business goals.• Grew business to $1.5 B revenue and #11 to #3 in market share.• Grew from Challenger to Leader/Visionary in Gartner Magic Quadrant.• Overachieved ROI goals and successfully managed $44M sales and marketing budget. • Grew Americas unaided awareness, consideration, and preference by > 200% in three years.• Built region team to 115 sales, marketing, engineering, services, and support professionals.• Built a high performing product, channel, and field marketing team, processes, and tools.• Created award winning ProCurve brand awareness and demand gen campaigns.• Introduced and developed 3 different brands in Europe and The Americas.• Developed channel marketing strategy, built team, and implemented partner program. • Grew channel coverage from 1,500 to 3,000+ partners for enterprise and SMB sales.• Innovated and implemented Network Design Centers and lifetime warranty programs to accelerate win rates.

Grenoble Area, France

Responsibility and Achievements (see above)

Roseville, Ca

RESPONSIBILITY• Overachieve revenue and growth goals and lead team of Market Development Managers for The Americas, Europe and Asia//Pacific.• Built and lead market development managers and team for Americas, Europe, and Asia/Pacific.• Lead sales and technical training team and program. • Develop and provide corporate and channel sales team with training, information, tools, and support to sell and grow market share.ACCOMPLISHMENTS• Overachieved revenue goals as member of first HP networking sales team. • #1 in quota, growth, and big deal wins in The Americas.• Created 1st global sales & technical team, curriculum, and certification program (HP STAR) for field teams and channel partners.• Developed channel strategy and implemented VAR recruitment and growth program.• Created 1st HP networking road show for clients, sales teams, and channel partners.

Roseville, Ca

RESPONSIBILITY• Develop go-to-market strategy and implement new product introductions for networking and communication I/O products.• Achieve revenue and growth goals for I/O product line.ACCOMPLISHMENTS• Grew global revenue from $35M to $105M• Innovated and improved NPI process and field sales team engagements.

Roseville Ca

Palo Alto, Ca

Santa Clara, Ca

Bsc, Commercial And Computer Sciences

Activities and Societies: NCAA Varsity Football

Mba, Marketing