Currently, I lead ILB Metrics and Pulso Capital. With over 5 years of experience in Marketing, Digital Communication, and ORM (Online Reputation Management).I have collaborated with various organizations in Marketing, Business Development, and Sales. As General Manager of ILB Metrics, I have focused on demonstrating the importance of Big Data usage for decision-making in digital communication processes. In my role as General Director of Pulso Capital, I have directed my efforts towards promoting information, initiatives, and events that strengthen the well-being, sustainability, and development of Central America.Throughout my education, I have strengthened my leadership skills, productivity, social media listening (SML), crisis management in Social Networks, Inbound Marketing, SEO (organic search engine positioning), digital strategy, among others.Let's talk!ifigueroa@pulso.laWhatsApp: +502 42654578