Ileana Baldassi Email & Phone Number

Orte, It

Italia

As a Product Marketing Specialist at 20tab, I'm responsible for:- Market Analysis: Conducting in-depth market research to understand trends, customer needs, and competitive dynamics.- Development of Marketing Strategies: Creating strategic marketing plans for client products, taking into account information gathered during market analysis.- Product Positioning Definition: Identifying the ideal positioning for client products in the market and developing key messages to effectively communicate value to potential buyers.- Management of Paid Media Campaigns: Planning, executing, and optimizing paid media campaigns across various channels such as social media advertising, search engine marketing, and display advertising to increase brand visibility and drive conversions.- Validation & Development of new digital products: collaborating with product development teams to contribute insights from market analysis and customer feedback, and validating new product ideas through research and testing.- Product Launch Management: Coordinating and supporting the launch of new products to the market, ensuring clear and consistent communication to all stakeholders.- Performance Monitoring: Constantly monitoring the performance of marketing activities and adjusting strategies accordingly to maximize return on investment.- Customer assistance: providing support to clients in implementing marketing strategies and effectively utilizing promotional materials.Some Tools: - Google Suite (Google Analytics 4, Google Tag Manager, Google Merchant Center, Google Search Console, Google Advertising)- Shopify platform for e-commerce- Miro & Taiga for Lean-Agile Development- Other advertising platforms: Reddit, LinkedIn, Tik Tok, Facebook and Instagram

Italia

As part of the conference event management team, I handle the following activities:- Planning and coordination of the online event, including goal setting, selecting suitable technology platforms, scheduling, and budget management.- Collaboration with technology providers to ensure smooth operation of the online event.- Creating digital content and promotional materials, including social media ads, emails, and online advertising.- Organizing and coordinating speakers, presenters, and virtual entertainment.- Managing user registrations, access control, and online security during the event.- Monitoring user engagement metrics using online analytics tools.- Post-event evaluation to gather feedback, analyze the success of the online event, and identify areas for improvement.

As a Digital Marketing Specialist, my role involves crafting and executing strategic marketing campaigns tailored to the online landscape. I focus on leveraging digital channels such as social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising to effectively promote our B2B SaaS platform catering to professional services.In this role, I collaborate closely with the marketing team to develop targeted messaging that highlights the unique value propositions of our SaaS solution. I conduct market research to identify trends and opportunities, allowing us to refine our approach and stay ahead of the competition.One of my key responsibilities is managing our online presence across various platforms, ensuring consistent branding and messaging that resonates with our target audience of professionals seeking efficient solutions for their business needs.Additionally, I analyze data and metrics to measure the performance of our marketing efforts, allowing us to make data-driven decisions and continuously optimize our strategies for maximum impact and ROI.Overall, my role as a digital marketing specialist for a B2B SaaS platform involves driving awareness, generating leads, and ultimately contributing to the growth and success of our business within the professional services sector.

Rome, Lazio, Italy

Scienze Della Comunicazione Per Le Imprese Digitali, Comunicazione Digitale D'Impresa, 105/110

Corsi Personalizzati, Growth Marketing - Meta Advertising - Google Ads

Diploma Scuola Secondaria Di Ii Grado (Maturità), Psico-Pedagogico Sociale, 100/100Esimi