Ileana Hernandez Email & Phone Number

United States

Client Services:- Lead and manage a variety of branding projects, collaborating with multidisciplinary creative teams- Work closely with clients to understand their branding objectives, clarify project scopes, and deliverables, and ensure alignment with their brand vision- Help allocate creative resources, manage workloads, and optimize resource allocation across multiple projects to enhance productivity- Provide guidance, feedback, and coaching to creative and strategic teams to help improve team performance and the delivery of high-quality brand solutions- Conduct regular client meetings to gather feedback, obtain project sign-offs, and address changes in scope, issues, and risks affecting implementation of the project- Track projects against established schedules & budgets, maintaining a commitment to quality- Train and mentor new members of our creative and strategic teams while communicating the project expectations ensuring successful project outcomes.Strategy: - Conduct comprehensive market research and analysis to identify market trends, consumer behaviors, competition and the opportunities for differentation within those- Collaborate with cross-functional teams to develop and implement brand strategies that align with the company's objectives- Craft compelling brand narratives, positioning, and messaging to resonate with target audiences and establish a unique brand identity- Manage brand development projects, overseeing every phase from conceptualization to execution, ensuring consistent brand representation- Collaborate with creative teams to design and execute successful marketing campaigns that reinforce the brand's identity and reach the intended audience- Monitor and evaluate the effectiveness of branding initiatives and adjust strategies as needed for continuous improvement- Work closely with clients to understand their brand vision and business goals, adapting strategies to meet their unique needs

Akron, Ohio, United States

Founder and Sole Member of a custom art and sales business- High profit margin- Implemented commercial contracts to clearly identify terms and conditions of sales to ensure seller’s and consumer’s clear understanding of responsibilities - Managed all aspects of the business, including, but not limited to, production, shipping, and management of accounts receivables, accounts payable and the company financial books and records - Developed advertising and marketing plans successfully using social media, mail and networking

Akron, Ohio, United States

Independent contractor hired to assist a well known Cleveland artist and business owner with developing, testing and evaluating a social media application called MakerTown™ that is designed to be a “single marketing source” through which local businesses and collectors can connect with regional artists who create in diverse media

Fairlawn, Ohio, United States

Assisted customers with finding products for home and art projects. Helped to organize the store to make it a more inviting environment and provided customer service for sales and returns and offered alternative choices. Trained new employees on store procedures.

Richfield, Ohio, United States

Served customers and assisted them in selecting a choice of our food products. Worked with fellow team members to make sure the customers were satisfied with their experience at our store. Cleaned and maintained the store and restocked ice cream with other food products. Trained employees on procedures and how to communicate well with customers.

Bachelor'S Degree, Fine And Studio Arts, 3.8

Activities and Societies: President of Two Dimensional Artists Association

4.0

Attended a Summer Artist Residency Program where I completed five classes that exposed me to a large, diverse community outside.

4.0

Attended a Study Abroad program in Florence, Italy where I completed four core academic classes. Developed an understanding and ability.