Ileana Vathi Email & Phone Number

Canada

• Manage marketing campaigns and projects that involve collaborating with external partners.• Research and identify suitable creators/influencers whose audience demographics, interests, and values align with our brand's target market and campaign objectives. • Define campaign KPIs, messaging, content themes, and key deliverables, ensuring alignment with our brand's overall marketing strategy.• Work closely with our internal team to develop campaign strategies and objectives that leverage influencer/creators partnerships to achieve our yearly revenue goal.• Coordinate timelines, deliverables, and logistics with creators/influencers and internal teams to ensure smooth workflow and timely delivery of campaign assets.• Track and analyze campaign performance metrics, including click-through rates, conversions, and ROI. • Use data-driven insights to evaluate campaign effectiveness, identify areas for improvement, and optimize strategies for future campaigns.

New York, United States

New York, United States

New York, United States

• Research key/social trends and provide data analysis to build strategies aligned to brands needs and their business objectives • Create social media listening reports/audits on a regular basis (MoM, QoQ and YoY - depending on clients needs)• Analyze data using the power of social media tools to report on campaigns performance based on KPIs and industry benchmarks. Analysis of the content performance to provide more meaningful insights and recommendations for future activations to drive even better results based on the objectives• Stay up-to-date with social media and tech industry trends and create daily/weekly reports to keep clients at the forefront of the industry

New York, United States

New York, United States

• Measured social media performance and enhanced company's social media presence through Hootsuite Analytics• Reached and connected with potential clients via email in order to increase company's customer database• Managed and updated company's website information social media profiles• Created strategic social media campaigns and represented successfully the company at NY TechDay, 2015• Created content, graphics and other marketing materials for social media purposes using Photoshop and Illustrator

Athens, Greece

• Drove targeted campaigns using Facebook to increase brand awareness and social engagement• Increased website traffic by implementing Facebook ads campaigns• Managed, maintained and monitored customer relationships on social media sites• Created promotional materials and monthly contests to increase sales and social media sharing• Managed and maintained company’s website using Dreamweaver

Greece

• Researched and analyzed consumer trends through Google Analytics to target the right audience for DPAM• Created newsletters on a consistent basis to inform customers for new products in order to increase sales• Worked effectively as part of the sales team in budget planning to devise creative advertising campaigns and marketing strategies

Greece

• Tracked WOM conversation on social media specifically for Coca-Cola Greece and created reports to monitor brand's reputation on social• Participated in brainstorming meetings and collaborated with the creative team to develop new campaigns and promotional activities for existing and new clients• Conducted in-depth market research and competitive analysis for potential clients

Master Of Science (Ms), Digital Media & Communication Management

Bachelor Of Science (Bs), Marketing Management