Digital Content Specialist
Colima, Colima, México
•Developed content plans and thematic research for customized communication strategies, managing paid campaigns to maximize impressions and minimize cost per click, achieving efficient lead conversion.•Managed social media community interactions with an average of 40 daily messages, achieving a 90% increase in followers for a healthcare client and boosting engagement on Instagram through reels with 1,500 views by adjusting target audience segmentation.•Created relevant and persuasive content for a real estate client, achieving a 16% growth in followers and strengthening brand loyalty through giveaways, with a 50% increase in Facebook traffic and a 10% monthly lead increase on a local business website.•Executed digital campaigns for a real estate company, generating 100 potential clients in 15 days, with performance tracking on Meta Business Suite for ROI reporting and strategic adjustments.•Led creative and design teams on platforms like Monday, Trello, and Slack to meet deadlines for appealing visual content, implementing SEO techniques and refining creative briefs to meet client objectives and expectations.