Ilena Bose Email & Phone Number

India

New York, United States

• Brand Strategy – Analyzed new markets and emerging industries, including the cannabis industry, to identify recruitment trends, target audiences, and insights in order to develop a brand re-positioning strategy to help.
• Customer Analytics – Monitored market trends, competitive landscape, and customer behaviors, using tools and generative AI to identify potential sales opportunities and create a personalized insights platform to.

India

• Brand & Digital Strategy – Spearheaded the website, digital, social and paid media strategy for over 10+ portfolio & premium consumer products for the India Business, operating an annual budget of $600K, leading a team.
• Go-To-Market Strategy – Headed planning, implementation and GTM strategies for product launches, brand campaigns, B2B partnership programs and more, focused on driving customer acquisition, retention, enhancing brand.
• Campaign & Content Planning – Drove cross-functional collaboration amongst key business units, product managers, sales teams and agencies, to devise long-term digital & e-mail content strategies, plus milestone.
• Platform Optimization – Regularly optimized digital campaigns through insights derived from A/B tests, STP strategies and custom audience targeting, surpassing previous channel benchmarks by 150% and enhancing customer.
• Product Marketing – Proactively tested, launched and drove adoption for personalized marketing features on the India cardmember website, leading to an 11% uplift in premium cardmember engagement, and an international.
• Project Management – Planned and implemented foundational campaign frameworks from inception, while adeptly managing a multi-tiered stakeholder approval process and maintaining global brand guidelines across platforms.

India

• Client & Team Management – Supervised a team of 10+ writers, designers, and social media strategists, as the Social lead for key global accounts like American Express, adidas, National Geographic, Marks & Spencer, and.
• Demand Generation – Launched the Marks & Spencer 'Bra Fit Challenge', an integrated influencer-led campaign which resulted in 70K+ customer visits across 75+ stores in one month and a 167% ROI for the brand in its.

Gurgaon, India

• Content & Platform Innovation – Directed the innovative use of social platforms and content with campaigns like #TheStoryThatStays – an innovative Instagram story that singularly drove 2 million pledges for NatGeo’s.
• Project Management & Awards – Built and led the internal Social Media Awards team of 12 members, responsible for crafting global award entries, leading to multiple agency awards, including 4 consecutive wins and a Gold.

Gurgaon, India

• New Business Pitches – Led over 40 creative pitches for clients like Coca Cola, Domino’s, British Council etc. winning over 10 accounts, including key global clients like Kia Motors and Marks and Spencer, worth $312K.
• Agency & Influencer Management – Guided collaborations with global and domestic agencies, creative teams, PR, research and influencer agencies to develop consumer-centric strategies for clients, while maintaining both.

Gurgaon, India

Social Media Management – Designed and optimized digital & social-first strategies for key brands like Micromax and Adidas Originals, resulting in a 10% YoY increase in client revenue. Conducted regular monitoring & data analysis to inform marketing decisions and monitor business KPIs.

Gurgaon, India

• Product Marketing – Liaised with Tech, Marketing and Sales teams to improve UI/UX on digital assets and launch new digital initiatives; helped design wireframes, test, and launch a B2B app resulting in acquisition of.
• Content Strategy- Devised content strategies to drive brand visibility, resulting in 60% increase in online reservations in 6 months.

Gurgaon, India

Redefined value propositions of existing products and updated brand communication and consumer interaction strategies to disseminate consistent messages through all channels. Spearheaded institutional sales by identifying potential high net-worth clients and organising in-person showings, events and sales opportunities.

Gurgaon, India

Specialised in editing, content writing and designing for a monthly online magazine publication - The Wall Art Magazine, focused on the luxury art, hospitality and lifestyle space in India.

New Delhi Area, India

Specialised in popularizing Red Bull through strategic partnerships, creative campaigns and promotions at relevant touch-points across Indian universities. Planned, conceptualized and executed large-scale events, bringing students together from over 100 universities across the country.

Delhi

Researched, pitched and wrote 6 news articles and opinion pieces for the Wall Street Journal as a student writer for the I-debate panel. Liaised with the global Wall Street Journal team representatives to work on event planning, brainstorming and community engagement.

Master Of Business Administration - Mba, Business, Management, Marketing, And Related Support Services, 3.8

Activities and Societies: Summa cum laude honors Beta Gamma Sigma Honoree VP Marketing - Graduate Analytics Club Director Marketing.

Master Of Arts - Ma, Psychosocial And Clinical Psychology

Bachelor Of Arts - Ba, Honours In English Literature

Isc, Humanities