Ilene Harper Email & Phone Number

United States

Raleigh, North Carolina, United States

Division of Omnicom, focused on helping clients transform how they acquire, engage, launch, win-back, expand, and grow- all with customer intelligence at the core.Strategic Leader committed to pioneering innovative solutions, delivering measurable results, account growth and developing the next generation of leaders.Day-to-day Responsibilities • Account leadership• Resource management• Solution identification, design, sell-thru and implementation• Development of customer journeys/ experience mapping• Content, channel and communication strategies• Facilitation of work sessions, solutions labs and strategic planningKey Accomplishments• 2022 DTC Agency Vanguard Award Recipient (nominated by agency team members)• Year over year account Growth 12+ years.Design and Implementation of Agencywide adopted frameworks• IGNITE - Disciplined process of identification and plan design for Use Case Activation• Solution Design Presentation• Message Map/Architecture• Content Strategy and MCM Channel Strategy • Competitive Scorecard• Content Curation (Sharpr) Client NewsletterLaunched Strategy Rotation Program (improved employee retention by 75%)Specialized Skills• Mobilizing new business• Lifecycle management (Brand launch, Acquisition, Conversion, Retention and Migration)• Implementation and Optimization of Business Rules• Technology Enablement Roadmap (SFMC, Adobe, Drupal)• Insight and Data Analysis• Cross Functional Team Leadership and Talent Development

Makers of the Hairmax Lasercomb, the first low-level laser therapy device FDA cleared for home use.Day-to-day Responsibilities • Management of P&L• ROI modeling• Pricing Strategy• Media relationsKey Accomplishments• Lead redesign and launch of domestic & international commerce website (www.lasercomb.net)• Secured media placements with Dateline NBC, Good Housekeeping, The New York Times, The Chicago Tribune and Univision TV• Infomercial Associate Producer - responsible for recruiting & negotiating talent and testimonial agreements, maintaining on-time and on-budget deliverables of all of vendors

Hired (during start-up) to guide, design and build marketing arsenal for FDA cleared, vision restoration medical device.Key Accomplishments• Created original language to speak to a novel therapy for both specialized physician market (Neurology, Ophthalmology and Neuro-Ophthalmology) and patient & caregiver audiences• Product testing and development design input• Authored and executed original marketing plan, budget, and corporate graphics standards • Created automated direct mail campaign through SalesLogix implementation• Developed and managed HIPPA compliant website www.novavisiontherapy.com.

Bs, Dual: Advertising/Marketing

Activities and Societies: Direct Marketing Collegiate Institute - Scholarship Recipients Magazine Publishers Association - Winner.

Mba, Marketing