Managed $220MM Ecommerce business focused in Women’s Apparel, leading inventory planning and active responsibility for full P&L management. Tasked with driving integrated, profitable, and relevant product assortments. Motivated and trained a team of 18, developing assortments that supported member needs and company financial objectives, while strengthening market relationships through knowledge of emerging market trends.Highlights Increased sales by 175%, identifying trends and evaluating competitive landscape. Developed strategic short/long-term financial and merchandise plans. Created and executed promotional strategies to maximize profit potential. Trained buyers on product development and sourcing best practices.

Directed $50MM volume in Health Care, Footwear, and Intimate Apparel. Oversaw P&L management, sales, branding, and planning of Feel-Good Store catalog. Managed merchandise selection process and reviewed catalog assortment for balance, ensuring it adhered to strategic/financial objectives.Planned/reviewed category sales, margin, density, and SKUs to maximize sales and profit while minimizing risk.Highlights Increased footwear sales by 50%, identifying critical niche markets. Developed product-testing strategies, driving top-line sales and margins. Coordinated layout and managed 12 catalogs per year, aligning vision and tone with creative department guidelines.

Entrusted with accountability for $25MM in apparel volume, managing/leading product development for Women’s Apparel. Collaborated with all cross-functional partners to deliver departmental plans. Led vision for merchandise and strategy across Fingerhut Catalog and website.Highlights Cultivated effective merchandising processes to manage inventory and grow division. Implemented balanced assortment plans that integrated fashion, lifestyle, pricing pyramids, and tiered strategy. Expanded Women’s Apparel/Accessories, resulting in 69% and 93% sales increase. Successfully increased net sales margin by $2.8MM, and implemented process improvement to drive $1MM savings in advertising expenses

Directed volume of $80MM in women’s apparel, creating customer-focused merchandise strategy and financial plans to drive merchandise direction. Worked with planning team to develop core assortment and establish in-stock position for key items.Highlights Designed and sourced private label programs with domestic and overseas partners. Collaborated with Ecommerce to develop website that reflected consumer/catalog. Partnered with Creative Director to develop vision for each catalog. Executed new Brand position for Lew Magram catalog. Designated as blogger to drive engagement for Bedford Fair/Willow Ridge Catalogs.

• Managed a $40 million volume in women’s plus size ready to wear in the Jessica London catalog. • Negotiated higher initial markup with vendors resulting in a 12% increase in gross margin. • Decreased overall return rate by 2%. • Increased career dress volume by 10% and suit volume by 49%. • Additional strengths in computer training, team building, communication, and organization.