I am a seasoned marketing and CRM professional with senior executive and consulting experience gained in diverse global roles. Results include:• 99% increase to marketing pipeline in 18 months, through a combination of campaign targeting improvements, increases in lead volumes, automation, integrated marketing and sales process improvements• $1.6m operational expense reduction over one year.Previously as Vice President of Branding and Interactive for a global US$6.8b company, I was responsible for enterprise digital presence, branding, and CRM, with a focus on delivering a superior and engaging customer experience.My CRM consulting experience has been with firms such as IBM, EDS, CSC, leading transformation projects with blue-chip companies across a variety of industries such as finance, retail, media, aviation, government, technology.Specialties: Customer Relationship Management, Lead Generation, Marketing, Branding, Sales operations, Marketing Operations, Contact Centre Operations, Process design, Interactive strategy & design, Project Management, Corporate strategy, Business solution design, software assessment and acquisition.