Iley C. Email & Phone Number

New York, Ny, Us

•Lead Content Creation and Video Editing: Independently ideate, produce, and edit high-quality photo and video content for all owned social media channels and paid media, with a focus on creating socially native videos specifically for Reels and TikTok.•Art Direction: Art direct owned organic social assets, adapting specific assets based on guidelines outlined by the Associate Content Director and CCO. •Own Visual Storytelling: Demonstrate a deep understanding of beauty video lighting, product application, and product payoff. Execute on brand guidelines while implementing innovative techniques to increase engagement and VTR.•Drive Strategic Content Initiatives: Collaborate closely with Organic Social Marketing to understand strategic objectives and develop content that drives business outcomes.

•A primary DP and editor for branded, social, and paid media•Lead in house video shoots for campaign and social•Produce eye-catching brand video content for 360 media across dotcom, emails, product pages, Instagram, TikTok, FB and YouTube•Ensure an increase in engagement to an audience of 2 million+•Work collaboratively on set with the Creative team to understand specific brand art direction including lighting, direction and composition•Work closely with the marketing team to plan strategic objectives and implement to drive business•Ensure content brings the Milk Makeup spirit alive through motion graphics, sound effects, and color grading•Manage multiple, concurrent projects and maintain schedules to meet deadlines

•Strategize, ideate, and create photo and video content •Work as a production assistant for in-studio shoots• Provide styling and wardrobe assistance for shoots•Create social trend reports and competitive social reports •Research and integrate CTAs, trends, giveaway ideas

New York City, Us

•Designed and illustrated assets for social media profiles•Researched, evaluated, and executed social media campaigns and launches

New York, Ny, Us

•Researched, evaluated, and executed social media campaigns and digital events•Created, curated, and planned assets for social media channels •Provided Public Relations and Administrative support Notable clients include: PBS's In the Making Series, Coded Bias, Belly of the Beast, and Through the Night

Basalt, Colorado, Us

•Created and planned content for social media channels and website postings •Wrote and designed blogs and newsletters •Maintained client and sponsor relations

•Designed the logo •Established and created a set of branding guidelines •Designed, built, and maintained the website, promotional, and informational material

West Palm Beach, Florida, Us

•Designed a variety of mock ups and multimedia marketing material using Adobe Creative Cloud •Collaborated with brands, influencers, and companies such as VitaCoco, Dunkin’ Donuts, and T-Mobile to create OOH/Experiential advertising campaigns •Assisted with sales proposals to prospective clientsCircuit is a free, electric, micro-transit solution. Circuit uses electric cars to provide free, short distance rides in large cities. The service is made possible by collaborating with municipal organizations, and executing innovative OOH/Experiential advertising campaigns with some of the world’s most recognizable brands.

Portland, Oregon, Us

On the Bluff Studios is a branch of Academic Technology Services at the University of Portland.•Produced multimedia content for faculty and academic departments at the University of Portland•Consulted with clients and maintained relations•Coordinated video shoots with team members and clients•Worked in post production, edited videos and sound on Premier Pro

Marketing and Partnerships intern for the United Nations Advocacy program at the University of Portland. Throughout my time in this role, I: •Managed social media administration, identification of, research, and outreach of stakeholders•Designed and produced material for an event we hosted at the 2019 UN Commission on the Status of Women•Maintained relations prior, during, and post eventWe worked on the conceptualization and organization of a global network on economic empowerment for refugee and immigrant women, which later led to the creation of The Center for Gender, Migration and Justice.

Seattle, Washington, Us

Involved in the Nordstrom Fashion Ambassador program. Went to seasonal shows and worked with mentors to see how the company manages and markets in its stores.