Giovanni Baldi Email & Phone Number

Castellabate, It

Fisciano, Campania, Italia

Research Fellow in "The contribution of Humane Entrepreneurship and Purpose-Driven Companies to reimagine Capitalism". Head: Prof. Massimiliano VesciActivities:- Survey and dataset building- Data collection and preparation- Data analysis

Fisciano, Campania, Italia

Subject expert and assistant lecturer:- Business Planning (Since 2024)- Economics and business management (Since 2021)- International Marketing (Since 2021)- Business Education (2022-2024)- Digital Management (2022-2024)- Marketing (2021-2023)- Social Media Marketing (2022-2023)

Fisciano, Campania, Italia

Assistant lecture & subject expert in the exam board of:- Marketing and Event Management (Since 2023)Department of Cultural Heritage Sciences(Italian acronym: DISPaC)

Fisciano, Campania, Italia

Research Topic:Destination Fandom(supervised by Prof. Antonio Botti)Other activities and roles:- Doctoral Representative in the teaching body of Big Data Management PhD - Support for seminar and event organization- Support for media & digital communication

Fisciano, Campania, Italia

Supplementary student support teaching activities (a.y. 2023\2024 - II semester) for the course of:- Business economics and management (20 hours)

University orientation activities organised by the University of Salerno's "Centro di Ateneo per l'Orientamento e il Tutorato" (CAOT), aimed at students from high schools and colleges in the Campania region.

Fisciano, Campania, Italia

Supplementary student support teaching activities (a.y. 2023\2024 - II semester) for the course of:- Digital Management (20 hours)

Castellabate, Campania, Italia

Advisory Commission on tourism, sports and entertainment for the Municipality of Castellabate.- External expert supervision, verification and testing "CASTELLABATE APP- Consultancy for tourism-rebranding- Events:11 June 2023 - "Castellabate 900" - Fidapa (Speaker)12 July 2023 - "Music & cinema at the castle" - Municipality of Castellabate (Organiser and speaker)- Projects:"Natale a Castellabate 2024/2025"

Santa Maria Di Castellabate, Campania, Italia

- Establishment of the guesthouse (brand creation and supporting for: logo creation, renovation work, furnishing and fittings).- Reservation management- Marketing management- Revenue management- Social media management- Facebook ADS campaigns- Welcoming and hospitality activities

Italia

Provision of consulting in:- Digital Marketing- Business Development- Personal BrandingI was mainly involved in:- Strategic planning (project roadmaps and marketing plans)- Performance monitoring- Paid Media & Online Advertising- Content strategyMajor Clients:- Phygital Sustainability EXPO - Wasshoi!- The Arena ltd.- The Belgrade Film Festival- The Marettimo Film Festival- Social Suite (Distributed by Amazon Prime)- on. Gabriella Carlucci Major clients in partnership with ICUBE spinoff:- Seatsharing app

Roma, Lazio, Italia

- Digital Marketing Strategies- Content Marketing- Brand Awareness Campaigns- Lead Generation Campaigns- Facebook ADS- LinkedIn ADS- Monthly Budgeting & Reporting

Lugano

Visiting PhD at UNESCO Chair in ICT to develop and promote sustainable tourism in World Heritage Sites Supervised by: Prof. Lorenzo Cantoni

Lugano

Visiting PhD at Institute of Digital Technologies for Communication (ITDxC)Supervised by: Prof. Lorenzo Cantoni

Bath, Inghilterra, Regno Unito

Visiting Postgraduate Scholar Scheme (full-time)Faculty of Humanities and Social Sciences Department for Health Supervised by: Prof. Rui Biscaia- Doctoral Development, Academic & Research Skills Courses (as student)- Research Methods Unit (as collaborator)- Research design & literature review (for PhD thesis)- Research collaboration

Supplementary student support teaching activities (a.y. 2022\2023 - II semester) for the course of:- Business economics and management (30 hours)

Supplementary student support teaching activities (a.y. 2022\2023 - I semester) for the courses of:- Marketing (30 hours)- International marketing (30 hours)- Business economics and management (30 hours)

Zurigo, Svizzera

Provision of a 2-hour marketing and digital marketing consultancy session per week. A basic strategy and short-, medium- and long-term (1 year) objectives are established in advance. With these sessions, priorities are set, courses of action are drawn and results are monitored on an ongoing basis in order to take proactive corrective action. Common practices are taught, as well as the basics of social media management as a brand communication channel.

Londra, Inghilterra, Regno Unito

- Social Media Management (Facebook, Instagram, LinkedIn, Youtube, TikTok)- Trend Monitoring- Creative proposals for content creation- Weekly editorial plan- Monthly Content Strategy- Scheduling of posts on Facebook Business and Creator Studio- Monthly Advertising Budget Management- Facebook Ads Campaigns- Google Ads Campaigns- Campaigns Analytics- Social Pages Insight and Analytics - Weekly Reporting Meeting- Monthly Board Meeting

Lugano, Canton Ticino, Svizzera

- Market Analysis- Customer Acquisition- Eshop Management- Digital Marketing Strategies - Contact and Subscribers Management- Newsletters- Social Content Strategy- Social Media Oversight- Social Media Insights and Monthly Reports- SEM, SEA, SEO- Facebook Ads- Google Ads- Paid Campaign Analytics- Website and App Analytics (Google Analytics, Google Play Console, App Store Connect)- Thesis in Strategic Management

Lugano, Canton Ticino, Svizzera

- Market Analysis- Supplier Acquisition- Supplier Relations- Relations with STISA logistics centre and Swiss Post- Eshop setting and design on Shopify- Eshop Management (Shopify, Ricardo, Ebay)- Newsletters- Cost Analysis- Make or Buy Analysis- Sales Budget- Business Plan- External Social Media Team Overseeing

Lugano, Canton Ticino, Svizzera

- Market Analysis- Supporting the development of the new smARTravel Eshop project- Business Plan and Cost Analysis- Drafting of the strategy document for the new project- Supporting sales activities- Customer and Supplier Acquisition- Relations with STISA logistics centre and Swiss Post- Setting up Ricardo and Ebay eshop platforms

Salerno, Campania, Italia

Foundation of the startup "Hostyfy" during a Startup Lab organised by the DISA-MIS Department of the University of Salerno with my colleagues Nunzio Annunziata, Francesco Fontana, Alfonso Senatore and Vincenzo Verde. We conducted a market analysis, then the drafting of a Business Model Canvas and a project document. We produced presentation files and a preview of the App. We participated in B4I Bocconi and were selected at the first selection. At the second and last selection we were rejected. We won the App Challenge organised by the University of Salerno. We are working on a Pivot.

Visiting Postgraduate Scholar (Vps Scheme), Dept. For Health

Supervised by: Prof. Rui Biscaia

Doctor Of Philosophy - Phd, Big Data Management

PhD about: Tourism Destination 'Fandom' Supervised by: Prof. Antonio Botti

Master'S Degree - Laurea Magistrale (Lm-77), Business Consulting And Management, 110 Cum Laude With Honors

Curriculum in Strategic Management. Thesis in Strategic Management: "How smARTravel is planning to improve the Customer Journey of Swiss.

Bachelor'S Degree (L-18), Economia E Management

Curriculum in Business Management. Thesis in Business Organisation: 'Tools for Human Resources Management 4.0'. Supervised by: Prof..

Visiting Phd, Unesco Chair & Institute Of Digital Technology For Communication

Supervised by: Prof. Lorenzo Cantoni